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Build Your Search Engine Rankings – Steady and Sure

 

Getting your website found on the World Wide Web is the primary purpose of establishing your business’s presence online. Imagine if you had a handy short list of activities to do every week on your website to ensure a steady progress in online visibility? This article focuses on helping you with this very objective.

First, let’s cover some background. While the images and flashy animations on your website can have a big impact on visitors, neither one contribute to your search engine ranking results.
Search Engine Robots are blind, figuratively speaking. They read and analyze only the text part of your website. The only way an image is “seen” and analyzed by a search engine is through its Alt Tag, which is the name and/or brief description of that image. The Alt Tag is basically a bit of data attached to an image that explains what it represents. This means that all images on your website should have good Alt Tags so that search engines can “see” them.

Search Engine Robots see your website as a large body of text – from your navigation menu to the page labels and paragraph headings to bullet lists and overall page body. What matters to robots is whether this large chunk of text is properly structured or not.The experts at Web Start Today know this and all designs and content we offer are structured to be search engine friendly.

Score your points on this and win your search engine rankings – in part, yet in good measure. This is as simple as search engine visibility can get. Now let’s look at how specific parts of your web pages can be optimized with thoughtful yet simple actions:

Mind Your <Head>

Toward the top of your web page coding, there’s a part of source code that begins with <head> and ends with </head>. This part of the page contains declarations important to internet browser software, such as Microsoft Internet Explorer, Mozilla Firefox, etc., as well as search engine robots.

You need to pay attention to two elements called metatags in the <head> section of your page:

  1. Meta Description: Within 150 characters or less, offer a succinct description of what your web page is about.
  2. Page Title: Within 70 characters or less, offer a one-line summary of your meta description.

Toward the top of your web page coding, there’s a part of source code that begins with <head> and ends with </head>. This part of the page contains declarations important to internet browser software, such as Microsoft Internet Explorer, Mozilla Firefox, etc., as well as search engine robots .

It’s All About the Structure?

  • Navigation Menu: Keep it simple, straightforward and logical. Think about the information you want to share on your website and group it on no more than 5-7 main pages. This is the top level of your menu .Decide on clear, logical page names that easily convey what information is presented on the pages. Then, if warranted, give some thought to what pages and information should be grouped beneath the main level. Once again keep page names logical and clear.
  • HTML Sitemap: A good HTML Sitemap page should be built to score high on usability for human visitors. A well-indented bullet list of page names will work. No more than 100 links on a single sitemap page. If your website has more than 100 pages, consider making multiple sitemap pages, again classified as per content headings.
  • Heading Tags: Always give H1 Tags, which are indicated with <H1> and </H1> in the source code, to the title of your page within page body. Keep to having only one H1 tag in any web page. There can be multiple H2 headings, which are indicated with <H2> and </H2> in the source code, in a web page but H2-headings should be logically relevant to content below them and relate to the H1 heading. Give H2 headings to individual paragraphs or text blocks of distinct information.

Build Your Link Relationships
Interlinking of pages or websites is both a complex art and science. Honestly, fully explaining this in a paragraph will be beyond the scope of this article. Suffice it to know, links between pages or websites are the real equity on the World Wide Web. Pages that gain links rank higher than others and garner higher attention from search engines. Work closely with your search engine optimization professional to analyze and improve how pages are linked together.

Track and Measure Your Way to Success
What good is competing in search engine optimization without tracking and measuring? Fortunately, there are free tools for you to measure what’s working for you and what’s not. First, you should enable Google Analytics and Google Webmaster Tools to clearly visualize how search engines understand your website code, content and resultant traffic. Fortify what is working for your website and rectify all that is not working for your website.

Remember: The Web is increasingly becoming a true replica of the real world. Just as a man is known by the company he keeps, so are websites! Good websites are considered good by search engines only when an ever increasing number of other good websites talk about the website in question. This is why continuous building up of natural backlinks helps so much.

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