Challenges while building a Multilingual Website

Let’s face it, even though English is a popular international language, there are over thousands of other languages around the world. In this global economy, you really don’t need to be reminded that you work on the World Wide Web. The need for targeting clients in more than one country, or who speak different languages, has never been greater. There are multiple challenges which must be considered when building a multilingual website. We need to ask a lot more questions, not the least of which is if unique site architecture will be required for each language. Will there be different

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Capture, Engage, and Convert Customers with Visual Branding

Have you ever met someone and walked away with “winner” or “loser” in mind? We, human beings, have a habit of making a perception about everything, be it about other humans, plants, things, business or websites. We make snap judgments about whether or not one is “trustworthy” only after a few seconds of looking at someone and accordingly evaluating the person. Therefore, it is worth giving each new encounter your best shot. If you want to make a lasting impression on your target audience, then make the right decisions. Human beings are wired to react to visuals much more than

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Making of an effective website: The real competition

Everyday, there are new propositions coming into the market. You need to be instant and fast to put your ideas and skills across, to make your point before your competitors do so. We help you do that to stay ahead of the game. First, it is important to understand the characteristics that can make or break the effectiveness of your website. Therefore, it is important to know the key elements of an effective website, which are: 1. Appearance 2. Content 3. Multi-device website 4. Search Engine Optimization 1. Appearance Everyone (grandparents included) have a website these days. The web is

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Quick ways to increase ‘CONVERSION RATE’ on your website

As we have already rolled into 2015, the world of websites and development is changing more rapidly than ever before. The traffic to your website is one of the key factors important for the success of your business. Leads, sales, and revenue are the outcome of traffic to your website. Therefore, let’s look at ways to increase ‘conversion’ rate of your website. However, before that, let’s understand “‘conversion’ rate” ‘Conversion’ rate is the percentage of users who take a desired action and ways to increase the ‘conversion’ rate of your website is itself given by the word “CONVERSION” 1. Clear

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5 Things Your Competitors Can Teach You about Your Online Presence

They are into similar professional space, sell almost similar products and services. They have same target audiences and may be using similar kind of marketing and website designing tools that you are planning to use. Yes, your competitors, or I would say, your well-wishers too, in case you plan to smartly yet thoroughly analyze your competitors’ strategy. Or allow us here, to help you with some quickies which could guide you about your online presence through your competitors: 1. Branding We are not asking you to spy on them but definitely a close eye and a periodic competitive analysis. Take

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How to Create a Successful Online Store for Free

Launching an online store can be a daunting as well as an overwhelming experience. It could further outshine if the eStore platform you choose has conveniences like ease-of-use, intuitive user interface that allows you to add, hide, or delete products as per your needs; or it might just get worse if the platform you chose doesn’t allow you to conveniently update the products, add some discounts or promotional activities. Hence we share 5 vital tips to lead you to your successful online store: • Simple, easy-to-use, yet intuitive and smart This might sound asking a lot to some but with

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2015 Digital Marketing Trends

With over 3 billion internet users in the world, which makes it a lucrative 40% population of the world, and further expanding every second, to say the least, Digital Marketing has become an integral part of any organization’s marketing strategy. Digital marketing has become an inevitable tool if a brand wishes to grow globally and increase its visibility and credibility in the online world. While there are various tools and avenues to market your brand online, following are some trends which shall rule the digital world in 2015: Marketing Analytics If the stats are to be believed, marketing analytics spending

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Tips to Build a Google-Friendly Website

While a website is definitely one of organizational necessity in digitally charged world of today, but what makes it a real asset is its Google-friendliness. Your website’s Google search ranking is what makes it shine in front of your prospects and make them come to your website. Well, yes there are various others search engines as well but Google tops the popularity chart and hence the need to do well on Google. So what all does it take to build a Google-friendly website, lets list it out here: Content & Keywords: Research and analyze the kind of things, keywords, or

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Is Your Business 2015 Ready

Before you start getting involved and busy with your 2015 targets, lets hold down for a while and check if your business is 2015 ready? Is it all brushed up with the latest strategies and technologies to woo the target audience, is it ready for  an impressive impression in coming year, or it needs to take a fresh re-look? Let’s check it here: Assess Yourself: We are sure you did your balance sheet well but then there is more to it. Some questions you need to ask yourself to understand where your business is heading to v/s how you plan

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Social Media Trends to Cash on This Holiday Season

If the stats are to be believed, there are over 1 billion active Facebook users, approx. 800 million Google+ active users, and another 300 million active users on Twitter. Social Media is indisputably the mass influencer and a great platform to reach out to global audience. And festive season is one of the best times to engage your target audience and be a part of their decisions. Let’s see how: Tell Them a Story Stories have charmed people for years, beyond the bounds of age, caste, and location. We all have had our favorite stories and stories we can or

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