Monthly Archives: June 2012

Small Business Marketing: Thought Leadership is Essential Tool

Malcolm Gladwell’s ground breaking classic, The Tipping Point, identified the power of thought leaders in all types of marketing. He suggested that connectors, experts in any given niche and salesmen are essential in propelling ideas and industries forward. His book was published in 2000 just as the Internet began to redefine the way we shop,…

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Adwords Tips for Best Search Engine Marketing Results

Purchasing paid ads on Google is an effective method of small business marketing to increase web traffic and drive customers to your site. But Google Adwords campaign can be costly so how do you get the most value out of the dollars spent? The best way to maximize your search engine marketing dollars is to…

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Small Business Development: Helpful Outlook Features

Remember being excited to find a toy in a cereal box? Those days might be over, but you can relive them, sort of, through the gems that come with Outlook. Using Outlook for E-mail is like eating the cereal. Discovering features such as Rules, Jump Lists, Distribution Lists and Delayed E-mail are the prizes. Using…

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Small Business Development: Outlook Is for More Than Just E-mail

If you are like many small business owners, you look forward to customizing software as much as you do getting a dental cleaning. But, like the cleaning, setting up and learning to use your software is really not that bad – the results are worth the initial inconvenience and can help with your small business…

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Reveal Day: ICANN Presents More Than 1900 New Top Level Domain Names

Ever dreamed of snagging a top level domain name (TLD), with instant recognition? Unless you were buying up .com’s a decade ago, you didn’t have much chance of securing a top drawer domain name – until today. Want to try .Jeep, .McDonalds or even .ketchup? These are just a few of the 1930 top level…

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What Is an Internet Domain Name and Who Owns It

Your website is known by the Internet domain name (domain name, for short) that you choose and register so it “belongs” to you. However, a domain name registrant is not its owner. It is only registered in the name of an individual or an organization. You pay each year to keep your domain name registered…

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Small Business Marketing: Social Media is Essential Now

Social media has become the international town square of the Internet, yet many small businesses are still confused or reluctant to get started. Customers are gathering and talking on sites like Facebook, YouTube and Linkedin. Successful brick-and-mortar and online businesses are catching on and joining in on the conversations. Google acknowledged the increased importance of…

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How to Protect Your Internet Privacy

Powerful search engines track your every click and collect information on just about everything you do online. The good news is that there are ways to protect your Internet privacy. It’s important to understand that major search engines plant cookies on your browser to track your Internet behavior across multiple services. Although most cookies expire…

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