Monthly Archives: June 2012

Small Business Marketing: Thought Leadership is Essential Tool

Malcolm Gladwell’s ground breaking classic, The Tipping Point, identified the power of thought leaders in all types of marketing. He suggested that connectors, experts in any given niche and salesmen are essential in propelling ideas and industries forward. His book was published in 2000 just as the Internet began to redefine the way we shop, learn and interact. Blogs and social media venues now allow anyone the ability to become an expert in any small business marketing niche if they are willing to put in the effort and take the time to interact online. Although establishing expertise in your chosen

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Adwords Tips for Best Search Engine Marketing Results

Purchasing paid ads on Google is an effective method of small business marketing to increase web traffic and drive customers to your site. But Google Adwords campaign can be costly so how do you get the most value out of the dollars spent? The best way to maximize your search engine marketing dollars is to understand how Google ranks each ad. Here are a few tips to understand and improve your Adwords results. Understand the Basics First Let’s start with the basics. There are two ways which your website will show up on a Google search page. It will be

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Small Business Development: Helpful Outlook Features

Remember being excited to find a toy in a cereal box? Those days might be over, but you can relive them, sort of, through the gems that come with Outlook. Using Outlook for E-mail is like eating the cereal. Discovering features such as Rules, Jump Lists, Distribution Lists and Delayed E-mail are the prizes. Using these features can help with your small business development. Rules Outlook knows how to play by the “Rules” you assign it for sent and received messages. Rules help you stay organized and up-to-date regarding E-mail. If your inbox becomes cluttered and messy, you might miss

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Small Business Development: Outlook Is for More Than Just E-mail

If you are like many small business owners, you look forward to customizing software as much as you do getting a dental cleaning. But, like the cleaning, setting up and learning to use your software is really not that bad – the results are worth the initial inconvenience and can help with your small business development. Take Microsoft Outlook, for example. Most business folks probably use it only for small business E-mail, but this is just one of its many cool features. (Please note that the functions discussed here will be for PCs and won’t necessarily work with a Mac.)

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Facebook for Business: Balancing your Personal and Professional Posts with Lists

If you’re online, you are likely active on Facebook at some point of the day – and you aren’t alone. Facebook is the world’s largest and most popular social network, with 175 million people logging in each day. With so much going on, it can be difficult to separate your personal and business updates and interactions, but there are some very good reasons to do so. When you first brought your business online and began marketing, you may have only had a few followers – so it made sense to combine them with your personal Facebook account. As your business

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Reveal Day: ICANN Presents More Than 1900 New Top Level Domain Names

Ever dreamed of snagging a top level domain name (TLD), with instant recognition? Unless you were buying up .com’s a decade ago, you didn’t have much chance of securing a top drawer domain name – until today. Want to try .Jeep, .McDonalds or even .ketchup? These are just a few of the 1930 top level domains that have been applied for, with some of the world’s biggest corporations vying for control of business names (like .apple, applied for by Apple) and generic terms like .football, .hotels and even .blog. The good news is that you can look forward to getting

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What Is an Internet Domain Name and Who Owns It

Your website is known by the Internet domain name (domain name, for short) that you choose and register so it “belongs” to you. However, a domain name registrant is not its owner. It is only registered in the name of an individual or an organization. You pay each year to keep your domain name registered in your name, somewhat like you pay-as-you-go to keep your telephone number listed in your name. ICANN, which is an acronym for the Internet Corporation for Assigned Names and Numbers, is a U.S. government enterprise that maintains appointed registrars to facilitate domain name registration and

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Small Business Marketing: Social Media is Essential Now

Social media has become the international town square of the Internet, yet many small businesses are still confused or reluctant to get started. Customers are gathering and talking on sites like Facebook, YouTube and Linkedin. Successful brick-and-mortar and online businesses are catching on and joining in on the conversations. Google acknowledged the increased importance of social media in an official announcement early this spring when they reduced the priority ranking of backlinks in favor of new measurement systems assessing social signals. The Global Financial Network on Equities.com noted that other major search engines, such as Bing, followed Google’s example and

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How to Protect Your Internet Privacy

Powerful search engines track your every click and collect information on just about everything you do online. The good news is that there are ways to protect your Internet privacy. It’s important to understand that major search engines plant cookies on your browser to track your Internet behavior across multiple services. Although most cookies expire in a relatively short amount of time, such as days, weeks or months, there are a few Google cookies that can last 38 years! Although Google is open about its association with many of the projects it funds, there are other services they invest in

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