Monthly Archives: July 2012

Small Business Marketing: Start by Analyzing Online Competition

There’s a principle in small business marketing online that always seems to ring true: if you’ve thought of it, someone else is probably already doing it. It’s an extension of the old axiom “there are no new ideas.” On the Internet, that’s not necessarily a bad thing. In fact, if your competition has already beaten you to the Google punch, then you can actually learn something from them. A website, of course, is important because customers are online like they’ve never been before. Chances are, your competition is already online looking to draw those customers toward them – and away

Read More…

1 Comment |

Website Builder That Helps Busy Business Owners Build a Website Fast

As a business owner, you know that in today’s online world it’s essential to have a website. And not just a simple page, but a professional looking website with industry-specific information, details about your product and services, contact information and testimonials. Generic website builders available online don’t always have the details you need to create a website that will be meaningful for your industry. And when you’re busy running a company, you don’t have the time to learn how to create a complicated website on your own. Nor do you have the budget to pay a project manager and a

Read More…

No Comments |

Website Builder That Won’t Get You Slapped by Google

Just about every website builder and search engine professional wishes they could manipulate search engines in 2012 like they could in the 1990s. Back then, it was easier. Raw text was king. You could repeat keywords ad infinitum, stuff your metatags with irrelevant phrases and still expect to dominate the search results. Today, text still rules the Internet with an iron first, but the way search engines read, organize and rank this text has grown exponentially more sophisticated. For starters, content has changed. Today’s website builder doesn’t just publish text; it publishes pictures, video, and audio. And website content still

Read More…

No Comments |

Small Business SEO Resources from Google

Google has become an industry leader because it continually improves the accuracy of their search results. They want web users to easily find what they are looking for and they want both large and small business websites to enjoy meaningful results using proper keyword placement. Google and other search engines like Bing continue to help website owners understand how to optimize search engine results and do keyword research. It’s important to track, measure, report and improve SEO efforts and results. Google has developed a set of tools to help measure the success of any given keyword over a period of

Read More…

No Comments |

Small Business SEO Company Hiring Tips & Questions

You’re a small business owner that knows the importance of internet marketing and search engine optimization (SEO) but you don’t have the time or knowledge to take it on yourself. So you’ve decided to hire an SEO firm and need to find a qualified marketer you can trust. Unfortunately there are lots of Small Business SEO ‘experts’ – some are great and others need to go back to school. The best way to find the right SEO company for your business is to have a basic understanding of how SEOs work so you’ll know what to expect. It’s all about

Read More…

1 Comment |

Search Engine Optimization Honed Through Google Adwords Campaign

It’s essential to assess what works and what doesn’t early into any online marketing plan. This includes evaluating the effectiveness of your use of keywords on your website in both content and metatags such as page title and description. Consider using a Google Adwords campaign to improve your organic search engine optimization (SEO) right from the start. Search engines are the main conduit to your website for customers and prospects. Finding the right keywords that are most effective in driving traffic with high intent and then testing them is a smart strategic choice. Fast & Easy Keyword Research Method Use

Read More…

No Comments |

Google AdWords Help and Tips: AdWords 101

Google AdWords is a great way for you to spread the word about your brand and business. Because AdWords is designed with such a robust set of features and tools, though, many businesses want more information or AdWords help in order to set up their accounts and ads. Start with the Google AdWords Help Center Google provides an extensive set of tutorials that feature descriptions, walkthroughs and AdWords tips. These tutorials cover: Setup and Basics This part of the tutorial gives you an overview of AdWords and how it works, how much it costs and the basics of what an

Read More…

No Comments |

Facebook Marketing 101: Internet Privacy

Facebook marketing is a must in today’s Internet-connected world. Everyone who’s anyone seems to have a Facebook page. It gives you a great opportunity to connect with people, building relationships and brand loyalty. But Facebook can have some pitfalls, too, so manage your personal account appropriately to ensure you’re not hurting your professional reputation. Facebook & Internet Privacy One important thing to note about Facebook is that you have the ability to set your privacy levels so that people who are viewing either your personal profile or your Facebook Pages can only see certain information. It’s easy to adjust your

Read More…

No Comments |

Small Business Marketing Advantage: Toll-Free Numbers

Did you know that Google now offers toll-free numbers that can be instantly accessed on Google Adword ads? This immediate access can result in a larger client base and a better bottom line. You can add a call extension, sometimes called click-to-call numbers, to your Google advertisement. This allows customers an ultra-easy way to connect and businesses to get detailed reports about the calls they received for any given advertisement. Everyone benefits: Small businesses can see which ads are really bringing in the leads so they can build their marketing plan accordingly. Callers on traditional phone plans can enjoy the

Read More…

No Comments |

Small Business SEO: Leverage Keywords Intelligence from Google AdWords

Small business SEO doesn’t have to take a lot of time, or an advanced marketing degree. Google makes it easy to tweak and target your campaigns with Google AdWords tips, help options and reporting data. View Searches that Triggered Your Ad With Google’s Search Terms Report, you can view the actual searches that triggered your ad. This helps you get an idea of the exact search terms that people have used so you can optimize and target your campaign better. To view your search terms data: Click your Campaigns tab Click the Keywords option Click the Keyword Details button that

Read More…

No Comments |