Monthly Archives: July 2012

Small Business Marketing: Start by Analyzing Online Competition

There’s a principle in small business marketing online that always seems to ring true: if you’ve thought of it, someone else is probably already doing it. It’s an extension of the old axiom “there are no new ideas.” On the Internet, that’s not necessarily a bad thing. In fact, if your competition has already beaten…

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Website Builder That Helps Busy Business Owners Build a Website Fast

As a business owner, you know that in today’s online world it’s essential to have a website. And not just a simple page, but a professional looking website with industry-specific information, details about your product and services, contact information and testimonials. Generic website builders available online don’t always have the details you need to create…

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Website Builder That Won’t Get You Slapped by Google

Just about every website builder and search engine professional wishes they could manipulate search engines in 2012 like they could in the 1990s. Back then, it was easier. Raw text was king. You could repeat keywords ad infinitum, stuff your metatags with irrelevant phrases and still expect to dominate the search results. Today, text still…

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Small Business SEO Resources from Google

Google has become an industry leader because it continually improves the accuracy of their search results. They want web users to easily find what they are looking for and they want both large and small business websites to enjoy meaningful results using proper keyword placement. Google and other search engines like Bing continue to help…

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Small Business SEO Company Hiring Tips & Questions

You’re a small business owner that knows the importance of internet marketing and search engine optimization (SEO) but you don’t have the time or knowledge to take it on yourself. So you’ve decided to hire an SEO firm and need to find a qualified marketer you can trust. Unfortunately there are lots of Small Business…

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Search Engine Optimization Honed Through Google Adwords Campaign

It’s essential to assess what works and what doesn’t early into any online marketing plan. This includes evaluating the effectiveness of your use of keywords on your website in both content and metatags such as page title and description. Consider using a Google Adwords campaign to improve your organic search engine optimization (SEO) right from…

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Google AdWords Help and Tips: AdWords 101

Google AdWords is a great way for you to spread the word about your brand and business. Because AdWords is designed with such a robust set of features and tools, though, many businesses want more information or AdWords help in order to set up their accounts and ads. Start with the Google AdWords Help Center…

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Facebook Marketing 101: Internet Privacy

Facebook marketing is a must in today’s Internet-connected world. Everyone who’s anyone seems to have a Facebook page. It gives you a great opportunity to connect with people, building relationships and brand loyalty. But Facebook can have some pitfalls, too, so manage your personal account appropriately to ensure you’re not hurting your professional reputation. Facebook…

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Small Business Marketing Advantage: Toll-Free Numbers

Did you know that Google now offers toll-free numbers that can be instantly accessed on Google Adword ads? This immediate access can result in a larger client base and a better bottom line. You can add a call extension, sometimes called click-to-call numbers, to your Google advertisement. This allows customers an ultra-easy way to connect…

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Small Business SEO: Leverage Keywords Intelligence from Google AdWords

Small business SEO doesn’t have to take a lot of time, or an advanced marketing degree. Google makes it easy to tweak and target your campaigns with Google AdWords tips, help options and reporting data. View Searches that Triggered Your Ad With Google’s Search Terms Report, you can view the actual searches that triggered your…

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