Google has become an industry leader because it continually improves the accuracy of their search results. They want web users to easily find what they are looking for and they want both large and small business websites to enjoy meaningful results using proper keyword placement.
Google and other search engines like Bing continue to help website owners understand how to optimize search engine results and do keyword research.
Itâ€™s important to track, measure, report and improve SEO efforts and results. Google has developed a set of tools to help measure the success of any given keyword over a period of time. Google Webmaster Tools offer focused intelligence on specific keywords used in specific websites.Â Use of these tools for any specific site is limited to the website host, developer or IT administrator.
You will be able to see and use Webmaster Tools data listed in the Google Analytics reports when you associate a Google Analytics web property with a website listed in your Webmaster Tools account. Itâ€™s easy to do â€“ just follow the five easy steps below:
To associate a web property with your Webmaster Tools account:
- Go to the Webmaster Tools home page.
- Click Manage Site next to the website you want to assess.
- Click Google Analytics Property.
- Click the property you want (website name).
- Click Save.
You can find more information about these essential tools by going directly to their sites.
- Find out more about Google Webmaster Tools at: https://www.google.com/webmasters/tools/home?hl=en
- Find out more about Google Analytics at: http://www.google.com/analytics/
You can choose to use these Google tools directly or ask your SEO company to furnish reports and explain your search engine rankings.Â Google shows keyword activity over the past 30 days, how many times the website was shown and how many clicks it got.Â When Google Analytics and Google Webmaster Tools are integrated, you archive all the results and get a clearer picture over the long term.