Monthly Archives: August 2012

Facebook Profiles: How to Block Friends Without Offending Them

Be honest: if there weren’t so many benefits to owning Facebook profiles – sharing photos, keeping in touch with old friends, etc. – would you really still keep yours? If privacy isn’t a relevant issue for you, it should be. We practically live our lives on Facebook these days, and considering how the default mode of sharing our information is “public,” there’s likely more information about you available online than you could possibly imagine. Considering how many people live their social lives through their Facebook profiles these days, it’s not surprising that a lot of laundry gets aired via the

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Small Business SEO: Where to Find Great Content Writers

There’s an old phrase in the world of small business SEO, and it goes like this: Content is King. It’s still correct these days that the content of your site is very important – from the keywords you use, the on=page content, the meta descriptions you employ, and to some extent, even the links pointing your way. But in 2012 – in the wake of the Panda and Penguin algorithm changes – we’d like to suggest a modification to that time-tested axiom. We think it should be “good content is king.” Search engine optimization is still relevant – heck, optimizing

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Adwords Tips: Debunking the Top Six Myths on Adwords

You’ve come here for the Adwords tips. Sure, we want to give those to you – which we will – but we also hope you finish this article feeling a different attitude toward Google’s Adwords. In fact, if your primary focus is small business marketing, we hold the hope of turning what you thought you knew about Google’s sponsored ad service completely around. So let’s start cracking those myths and learning the tips that truly make a difference. Myth #1: Adwords is for the benefit of small business owners. This is a great thought, especially if you’re in small business

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Website Design: Nailing the Right Color Can Have a Big Impact

If you want to get your website design right the first time, it all starts with what you see on the screen. And what do we first notice? Color. But there’s more to the color wheel than you might imagine – and a lot more power to the psychological effects of color, as well. There’s a reason Coke pushes its signature red so hard; just look at Colgate’s website to see how they’re quietly doing the same thing. The good news? You don’t have to be a small business website design expert in order to know which colors will work

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Social Media Tip: How to Maintain Privacy on LinkedIn

In today’s professional environment, it’s important to follow social media tips and stay active in social networks to advance professionally. LinkedIn is an important tool to use to be visible in your career. LinkedIn is the primary site for professional networking. It’s easy to use – simply start by creating a profile, being sure to keep SEO in mind. This information will show up in search results both in LinkedIn and in the major search engines. Also keep your contacts informed with status updates, and establish a presence in groups by asking or answering questions. Many people even use LinkedIn

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Small Business Marketing is All in Personal Branding

When you hear a phrase in the world of small business marketing like “personal branding,” your first instinct might be to object. Hey, I’m not a brand! I’m a human being! But personal branding isn’t about de-humanizing yourself into a brand. It’s about humanizing your small business. You see, most small businesses are only run by one or two professionals – professionals with unique expertise and personal reputations. But when small business branding efforts are lacking, no one will know the very human side to your business if they only know your company through the web. With that in mind,

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AdWords Help: Boost AdWords ROI with Ad Extensions

Today’s blog post highlights the basics of AdWords Ad Extensions. You can use Ad Extensions to boost the success of your small business marketing campaign by improving click-through rate and conversions. What do you need to know about this tool? What are Ad Extensions? Ad Extensions are features that display extra business information about your business. AdWords Ad Extensions can help your small business marketing campaign by: Generating higher visibility Improved visibility in a stack of ads boosts click-through rate. Increasing click-through rate A higher click-through rate increases your quality score, and ultimately results in a lower cost per click.

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Small Business SEO Only Works When You’re In the Loop

You thought you had small business SEO figured out; your site was ranking well for some important keywords. You figured you shouldn’t fix what isn’t broken, so you eased off SEO for a while. Then, one day, you got slapped by Google. What happened? You thought you knew your search engine optimization techniques as well as anyone, and all of the sudden your competition seems to have gotten the upper hand (after all, someone has to fill the spots you’ve left vacant). But the problem isn’t that you’re bad at small business marketing. It’s that when you stopped focusing on

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