If you want to get your website design right the first time, it all starts with what you see on the screen. And what do we first notice? Color.
But there’s more to the color wheel than you might imagine – and a lot more power to the psychological effects of color, as well. There’s a reason Coke pushes its signature red so hard; just look at Colgate’s website to see how they’re quietly doing the same thing.
The good news? You don’t have to be a small business website design expert in order to know which colors will work best for you. Website Building Services like Web Start Today offer designs in different color packages and schemes to suit your target audience.
But before you start picking the right color theme, let’s focus on the knowledge you need to make sure you nail it – the first time.
The Hidden Science of Colors
Marketers believe they have nailed down colors that affect impulse buyers. Don’t believe it? Just take a look at the impulse industry of fast food and ask yourself why Burger King, McDonald’s and Wendy’s all keep repeating red and yellow.
There is a hard science behind all of the buying decisions we make, and good website design specialists know which colors are typically associated with which feelings. While a blue “buy” button denotes trust and security, a black “buy” button is more apt for communicating luxury and power.
It’s not just the choice of hue that impacts these decisions, either. Child-oriented businesses often go with softer colors. Businesses that specialize in manual labor often opt for darker shades. The best website designers are conscious of these associations and pick a color scheme to suit the audience.
How to Pick the Colors that Suit Your Site
Small business websites should emulate the elite marketers employed by the big guys and seek to use even the seemingly innocent element of colors to evoke specific emotions from their customers.
For example, if you run a website that helps people find nannies, then you’ll want soft shades of blue and pink. Imagine a nanny service website in bold black and yellow colors and you can see why colors are so important.
To find a color that might suit your business, check out the following resources:
- InformationisBeautiful.net’s Cultural Color Wheel
- KISSmetrics.com’s Guide to Color Psychology
- How Color Influences Customer Behavior
At Web Start Today, our designers have created several appropriate color themes for each design based on the industry it serves. You can easily pick a color scheme that will match your customer values without changing the layout you’ve already chosen.