Monthly Archives: September 2012

5 Things That Don’t Work for Small Business Local SEO

Building a strong internet presence with smart local SEO strategies is essential in today’s market. Buyers do global searches but buy locally. Learning and using local search optimization practices will drive customers to your door. Search engines don’t just present and recognize what individual businesses publish authoritatively, but they also aggregate user-generated comments and connect them to individual businesses. Reviews and ratings are gathered through Google and shown against any brand searches. Even if a business website doesn’t get top ranking, the brand name they carry may rank high, and that will drive in local business. Wow, that’s a lot

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Creating a Successful Small Business Plan

In today’s economy, the best small business idea is based on something you already know. Some of the most successful small businesses today come from a skill or product that predates the foray into entrepreneurship. To create successful business ideas, you don’t have to learn a new skill or create a new product from scratch – you just need to find a way to successfully leverage what you already have. Discover Your Skill Set Everyone has a skill or talent. The key to a successful business is to leverage what you’re good at. Is there something you do that people

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Small Business Marketing Can Benefit from Networking on LinkedIn

Today there are many online opportunities for small business marketing. One social media website that is ideal for small companies is LinkedIn. A business-oriented site, LinkedIn allows small businesses a chance to network and increase their exposure. To best use LinkedIn, small businesses should first set up a company page. This will give them a chance to brand their page with a company logo and to consolidate information about their services and employees in one spot. Once they have a company page, there are many other ways to leverage LinkedIn for small businesses and increase their exposure to other companies

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Small Business Marketing is Easy with LinkedIn

If you are looking for a way to increase your small business marketing without spending a fortune, LinkedIn is an easy and cost-effective way to do it. LinkedIn is a social networking site devoted to business networking, and users are encouraged to only post business-related information. The site is self-regulated by its members, who keep the tone professional. It’s easy to use LinkedIn for small business. Any business may create a company page on LinkedIn, which will give them exposure both within their network and to other LinkedIn members. To create a company page, members must already have a LinkedIn

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How to Make a Website – Absolute Basics for Success

You can’t build a successful website until you know the basics. The only problem? Any small business starting from scratch – and who doesn’t want to shell out a lot of money for an expensive web designer – might not know the basics. But that’s okay; you don’t need a lot of money in order to create a website that not only ends up exactly where you want it to be, but is built right from the figurative ground up. Let’s take a look at the 8-step process you can use to learn how to build a website today. Step

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Small Business Marketing: Start by Analyzing Online Competition

There’s a principle in small business marketing online that always seems to ring true: if you’ve thought of it, someone else is probably already doing it. It’s an extension of the old axiom “there are no new ideas.” On the Internet, that’s not necessarily a bad thing. In fact, if your competition has already beaten you to the Google punch, then you can actually learn something from them. A website, of course, is important because customers are online like they’ve never been before. Chances are, your competition is already online looking to draw those customers toward them – and away

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Small Business Marketing: How to Get Your Business Recognized Online

When you start your own business, small business marketing is vital to your success. In order to attract people as customers, they have to know about you. And today, that means online marketing in addition to the traditional methods. If you’re new to online marketing, it may seem like a monumental task. But with a few easy steps, you can have your online business going quickly. Here’s how to get started: Set up your website, and then use SEO to optimize the pages of your website. This will ensure that your site is found and ranked by search engines. With

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Search Engine Optimization – Use It To Drive Traffic to Your Website

Competition online has never been greater, and more than ever small businesses need to use search engine optimization in order for their websites to be seen. It’s no longer good enough just to have a website – you have to take steps to get it noticed. It’s hard to say for certain, but it’s estimated that more than 20,000 new domains are registered every day. When your customers go online to look for you, or someone who does what you do, they will likely type a word or phrase into a search engine. The results they get from their search

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