Monthly Archives: October 2012

Top 5 Blogs Every Small Business Owner Should Read

If you’re managing a small business website and you sometimes feel out of the loop of mainstream small business marketing, you’re not alone. It’s impossible to count how many people feel like it’s difficult to keep in touch with the latest developments in the online world; it’s tough following what seem to be almost daily changes, after all. But it doesn’t have to be that way, and you don’t have to add hours to your work day just to feel like you’re staying on top of small business marketing strategies across the web. You just need to know where to

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Why Does Your Business Need a Website?

In a tough economy that leans on small businesses, a successful small business website is more important than ever. Not only can a small business website act as a business card and an online listing for your company, but it offers a way you can interact with customers with zero effort on your part, directing them to your locations, prompting them to buy your products or encouraging them to leave their feedback. The truth is, there are a lot of reasons your business needs a website – trying to list just one won’t be very effective at all. With that

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Adwords Tips: 3 Reasons Small Businesses Should Use Google Adwords

Small business owners know that Adwords tips aren’t just a benefit to their business – if you want to get your small business listed at the top of Google, they can be a necessity. Even so, Adwords campaign management can be a complicated undertaking. It requires focused administration in order to ensure that money is being funneled to the right keywords and away from the wrong ones. But if you’re interested in small business marketing, then you already know that Adwords campaigns are crucial for your small business because they capture customers exactly when they are ready to buy. Google

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5 Ways to Write an Email Subject Line that Gets Read

Nothing quite gets us our attention like a well-written headline; E-mail marketers have known this secret for years. In fact, E-mail has been defined as the killer tool of the Internet age, a way to reach everybody with little cost, little effort and a potential for a major return on investment – if the E-mail sells. But your online marketing campaign isn’t going to work if it doesn’t get read. In fact, that E-mail you spent all that time and effort into making absolutely pitch-perfect won’t make any difference whatsoever unless you can convince someone to scroll through their inbox

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SEO for LinkedIn: How to Optimize Your LinkedIn Profile for Search Engines

Just like any other web presence you have, you should to keep SEO for LinkedIn in mind when you are setting up your professional profile on the site. Fortunately, there are many easy steps to take to do this.The first thing to do is to use the privacy settings on your account to ensure your profile is visible to the public. The first thing to do is to use the privacy settings on your account to ensure your profile is visible to the public. Another LinkedIn tip to keep in mind is to keep your content short and to the

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Small Business website SEO: What is Over-Optimization?

Small business SEO is a bit like being a chef. Anyone who’s done a lot of baking before knows that it’s both too little and too much of an ingredient or method that can ruin a cake. You don’t want to over-whip cream or else it turns into butter. Similarly, the world of small business website search engine optimization needs an appropriate level of work – not too much and not too little. How can this be? Isn’t all SEO good SEO? Well, not really – not if you’re overdoing it. Let’s explore further. Can a Site be Too Optimized?

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How to Make a Website: Design Tips Using Free Images

Once a web visitor lands on your website, you need to convince them to stay and look around. Dynamic photos and smart graphics help draw attention to content and convince viewers to take a longer look. Remember, you usually just have a few seconds to convince people to stay on the site, so intelligent selection and placement of images can make a big difference. Many business owners end up spending small fortunes on photos and illustrations, but free graphic sites offer you a low price or free alternative. Google images, for example, offers a special “advanced search” option that shows

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