Monthly Archives: November 2012

Top Small Business Ideas for 2012 – and Beyond

With more than 12 million people unemployed due to the economic downturn, now is a tough time for many American families. However, many people have parleyed this into an opportunity to start a small business and take the plunge into entrepreneurship! As 2012 wraps up and draws to a close, now is the perfect time to look at business ideas and consider starting a small business in the New Year. Is it time to be your own boss? Explore some of the small business ideas with potential now and in the near future: Elder Care Services The demand for elder

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Ugly Truth About Small Business Websites Builder Industry

If you’ve ever tried to put together small business websites, you’ve probably come across an ad banner screaming at you to host your site – for as little as one cent per month. We hope your first thought was “yeah, right.” Sadly, that’s the state of affairs across much of the website building industry – you have all sorts of businesses out there promising you everything from free tools to high SEO rankings without any cost to you. Doesn’t the whole thing strike you as a little “too good to be true”? It usually is. That doesn’t mean that all

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Small Business Marketing: the Top 10 Chrome Extensions

Small business marketing works best when you work best. How do you keep yourself at your best? Well, you can start with your Internet browser. According to the site w3schools.com, Google’s Chrome continues to dominate as the Internet’s most popular browser, owning some 44.1% of browser usage in September 2012. Why is it so popular? Because it’s good. But you, the effective small business marketer, can make it better. Here are 10 Chrome extensions that will change your life for the better. Shareaholic: Today’s Web is a social one, which is why Shareaholic’s importance cannot be understated. It is, quite

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Online Advertising and the Top Five Mistakes to Avoid

Your online advertising could be better. It’s not an insult! In fact, the chances are good that you agree with that statement, especially if you’re interested in finding out improving your results and determining where you may be going wrong. That’s why it’s important to take a look at the five common mistakes outlined below so you never make them again. Part of getting better means learning what mistakes to avoid. With that in mind, it’s time to overhaul the way you handle small business advertising. Mistake #1: Going Hands-On With Blinders On It’s great to take action and to

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Small Business Marketing and Advertising on a Budget

The challenge of running a small business advertising campaign isn’t that you have small ideas; it’s that you have a small budget. While your head might be in the clouds when it comes to the results you expect from your advertising campaigns, your bottom line is probably firmly planted in reality. How do you reconcile your ambitions and goals with your budget? You get creative. You start thinking outside the box. And you certainly keep reading and check out these small business advertising ideas for those who can’t afford to spend much. Google Adwords Express: As is so often the

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Small Business Development Ideas That Will Help You Build Your Business Faster

Small business development and entrepreneurship are the backbone of American society. The spirit of enterprise in this country encourages people to start their own businesses, and owning your own company is an opportunity to earn much more than you can by working for someone else. In the aftermath of the recent recession, the government has been very supportive of small businesses, due to their positive impact on the economy. Small businesses can be easy to start when you choose one that doesn’t require a lot of money or employees to get going. Once you’ve started your business, here are some

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Top Small Home-Based Business Ideas for Women

Home-based small business ideas are a great solution for people who want to earn a little extra income working from home or who want to make their full-time job a work-at-home job.   When a business is home-based, it doesn’t require a lot of capital, which lowers the barrier of entry. You can brainstorm business ideas that utilize your existing skill set, so you don’t need to learn something entirely new. And you can typically launch a minimum viable product with little to no marketing, by utilizing your immediate social circle and existing business contacts.   To get you started,

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How to Upsell Additional Product Lines to Existing Customers

One of the best small business marketing tips is part of the basic “how to sell” strategy: the importance of upselling to existing customers. A Gallup Global Management study concluded that it costs five times more to win a new client than it does to serve an existing client. If you apply Pareto’s Principle to business, 80% of your business comes from 20% of your customers. Upselling to your existing customers is the most cost-effective way to boost your revenue. When you focus on how to sell to your existing customers, you eliminate the high cost of growing new clients

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Small Business Ideas that Don’t Cost a Lot to Implement

Sometimes the hardest part of starting your own enterprise is coming up with a small business idea. If you don’t have a lot of business experience or start-up capital, you may think that you aren’t able to have your own business. But with a bit of creativity and entrepreneurship, there are many opportunities available. While you are coming up with your small business idea, spend some time thinking about what people need. The best business is a product or service that you are passionate about and which also appeals to people’s basic needs, such as shelter, food, companionship, money, health

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