Monthly Archives: December 2012

Small Business Management without the Grunt Work

If you’ve ever run a small business, you know that small business management is rarely possible without a whole heap of grunt work. In fact, many businesses are built by people who have very specific set of skills. Sure, they’re skills that they can sell to their customers, but these skills rarely translate into expert small business management. For example, a florist might be great at constructing a beautiful bouquet of flowers. But does that expertise really translate into accounting principles? Does it help with data entry? Running a business is not only about doing one thing well. It’s about

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What to Expect With Online Buyer Behavior in 2013

Business owners need to be aware of online buyer behavior. How consumers act when shopping online can affect your online marketing efforts, as well as what you do in your physical store. Online ads can affect how a customer shops in your brick and mortar store. In a recent survey conducted by Wanderful Media, 91% of all shoppers have made a trip to a store based on an ad or promotion they saw online. The web is a powerful tool to get your customers physically into your store where they can buy. Using Mobile Devices to Research Products And even

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Online Marketing Tips for What Works in 2013

If you want the best online marketing tips for 2013, you’re going to have to know what trends to follow. After all, we can tell you all you need to know about online marketing – but unless you apply those tactics to the right trends, you won’t likely see the results you’re hoping for in your small business marketing endeavors. With that in mind, let’s explore five definitive trends that are currently looming on the horizon for 2013: 1. Mobile marketing – Mobile technology is not specifically a 2013 development, but you should look forward to making it a priority

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Return on Investment in Online Advertising

Online advertising has become one of the most important components of a small business marketing plan. Online advertising is much more cost-effective than traditional media, and gives you new ways to reach your audience. However, many businesses aren’t getting the best return on investment (ROI) possible in their online advertising campaigns. To boost your success and improve your ROI for online advertising, you must first begin to track your ROI. Define Goals for Online Advertising To measure the success of your online advertising campaign, you must first set goals for your online advertising. The goals may vary depending on the

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Build a website for Small Business

An online media plan for a small business might sound like an unnecessary step. After all, you might think, it’s the big corporations and big-budget firms that can afford media consultants that usually tackle these online media plans. That’s not the way it really is. Instead, a media plan is something everyone ought to have, no matter what’s your budget. If you want to revamp your small business marketing strategy, it begins with a new plan. Here’s how to formulate your new media plan. Creating a New Media Plan First, start with a budget. Remember that it doesn’t matter how

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Website builder-How to make a free website

You know your small business has a lot to offer to customers, but it takes effective small business marketing for them to know that same fact. The harsh truth for many small businesses is that marketing isn’t always an easy field to compete in. Sure, online advertising is full of opportunities to even the playing field with larger companies in your market. But unless you are an online advertising whiz, that competition is going to cost you. Free ads can work, but they are not nearly as effective as many paid solutions available. That is, of course, unless you learn

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Why Online Advertising is a Good Option for Your Small Business

Online advertising has changed marketing over the past few decades. Newspapers used to be the number one source of ads for consumers, but readership peaked in 1990 at 62.3 million U.S. readers a day, and has been declining steadily since. Today it’s estimated that less than 50% of all adults read a daily newspaper. Now, with between an estimated 114.9 million televisions in homes in the United States and 80% of all adults spending time online, television and online ads are vying for consumers’ attention. Television advertising still gets the majority of advertising budgets, but the market share of online

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Online Advertising Options Other than Google AdWords

No matter what your business, effective online advertising is critical to finding customers and prospective clients. Even some of the world’s most recognizable brands continue to advertise online in order to stay in front of customers, continually aiming at catching them at different stages of the buying cycle. Of course, that’s just the point of view of the business – getting in front of customers’ eyes. To the customer, that kind of advertising just feels like interruption. Enter the search engine. The advent of search engines helped create win-win models of advertising in which small business advertising website and the

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