Monthly Archives: December 2012

Small Business Management without the Grunt Work

If you’ve ever run a small business, you know that small business management is rarely possible without a whole heap of grunt work. In fact, many businesses are built by people who have very specific set of skills. Sure, they’re skills that they can sell to their customers, but these skills rarely translate into expert…

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What to Expect With Online Buyer Behavior in 2013

Business owners need to be aware of online buyer behavior. How consumers act when shopping online can affect your online marketing efforts, as well as what you do in your physical store. Online ads can affect how a customer shops in your brick and mortar store. In a recent survey conducted by Wanderful Media, 91%…

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Return on Investment in Online Advertising

Online advertising has become one of the most important components of a small business marketing plan. Online advertising is much more cost-effective than traditional media, and gives you new ways to reach your audience. However, many businesses aren’t getting the best return on investment (ROI) possible in their online advertising campaigns. To boost your success…

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Build a website for Small Business

An online media plan for a small business might sound like an unnecessary step. After all, you might think, it’s the big corporations and big-budget firms that can afford media consultants that usually tackle these online media plans. That’s not the way it really is. Instead, a media plan is something everyone ought to have,…

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Website builder-How to make a free website

You know your small business has a lot to offer to customers, but it takes effective small business marketing for them to know that same fact. The harsh truth for many small businesses is that marketing isn’t always an easy field to compete in. Sure, online advertising is full of opportunities to even the playing…

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Why Online Advertising is a Good Option for Your Small Business

Online advertising has changed marketing over the past few decades. Newspapers used to be the number one source of ads for consumers, but readership peaked in 1990 at 62.3 million U.S. readers a day, and has been declining steadily since. Today it’s estimated that less than 50% of all adults read a daily newspaper. Now,…

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Online Advertising Options Other than Google AdWords

No matter what your business, effective online advertising is critical to finding customers and prospective clients. Even some of the world’s most recognizable brands continue to advertise online in order to stay in front of customers, continually aiming at catching them at different stages of the buying cycle. Of course, that’s just the point of…

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