If you want the best online marketing tips for 2013, you’re going to have to know what trends to follow. After all, we can tell you all you need to know about online marketing – but unless you apply those tactics to the right trends, you won’t likely see the results you’re hoping for in your small business marketing endeavors. With that in mind, let’s explore five definitive trends that are currently looming on the horizon for 2013:
1. Mobile marketing - Mobile technology is not specifically a 2013 development, but you should look forward to making it a priority this year simply because it’s becoming so pervasive. Mobile penetration is working faster than PC penetration, and you can utilize strategies like adherence to NFC (Near Field Communication) standards to ensure that your website is picked up by all types of mobile tablets and devices.
2. Deals - Groupon.com is just the tip of the iceberg. Sure, it’s got a big portion of the customers looking for deals these days, but a sleuth of competitors is rising up and smaller coupon distribution is becoming a new trend. Start with the smaller competitors and get your brand noticed by a lot more people before it becomes more difficult to enter this field.
3. Content - Content’s been around since man first painted on walls, and it’s still the king. These days, however, there are a lot of flavors of content that will make a difference for your online marketing in 2013. Videos (YouTube, Vimeo etc.), press releases, blogs, PowerPoint and Documents (Scribd, Slide Share etc.) are all the media you have at your disposal. No list of online marketing tips would be complete without explaining the full gamut of content distribution at your disposal.
4. Social Media - From LinkedIn to Google+ and Pinterest to Facebook, social media is becoming the most definitive way to share our lives with others. But people also share business with others. Make your content “Likeable”, “Pinnable” and “Re-Tweetable” and eventually your audience will grow to something resembling its true potential.
5. Customer Service - Nothing earns your company a good reputation in the Twitter-and-iPhone era quite like good customer service. Make sure you respond quickly to customer queries and earn those good reviews on sites like Yelp in order to ensure that your online reputation stays in the stratosphere. After all, people still believe what they read.