Monthly Archives: April 2013

5 Reasons Which Make Pinterest A Must for Small Businesses

Small businesses run on low budgets and less resources and their job is to seize every opportunity which helps them grow in terms of sales, branding and marketing. Social media is one of the most important tools they have when it comes to reaching potential and present customers and one of the most talked about platforms these days is the Pinterest. Not many businesses make use of this relatively new on the popularity scale social medium, but Pinterest is reaching more and more people as you read this. There has been a phenomenal growth seen in the rise of the

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Best Sale-Driven Digital Coupon Strategies for Small Businesses

There are times when your sales are low and more and more of your customers are watching their expenditure and trying not to spend money which will lead to exceeding their budget. This is a common scenario after the holiday or the festival season gets over, and when people prefer sitting in their homes and buying fewer things to cover up all the extra money which they spent in the last few days. Now having a huge business in place and a number of working professionals under you obviously help as you have been in such a situation earlier and

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Reach, Research and Show up Your Business with Facebook’s Graph Search

No advertising and promotion activity is as effective as word-of-mouth marketing or word-of-mouth advertising.  And, with the increase of social media sites – as people have a propensity to share everything – this marketing or promotion strategy has gained immense momentum in recent few years. Social media sites are the news places where virtual societies and communities are mushrooming. With the launch of Graph Search, Facebook has made significant effort to “make the world more open and connected”. Just imagine if before going to eat outside you can ask all your friends in fraction of second – which is their

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Harnessing Facebook Marketing for Small Business development

Marketing is an integral part of any business strategy that aims at succeeding by creating a strong brand in the minds of consumers. Traditional marketing methods are losing viewership bases because they are in effect felt to be not interactive or engaging enough. These rigid structures are being eschewed for a more modern marketing method in the form of social website marketing. Facebook is a social platform that allows for engagement between different people across all demographic groups in all matters of interest. This, combined with the development of Social SEO, means that companies who intend to create profitable brand

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Why Small Businesses Should Build their Online Presence? [Infographic]

The advancement in technology and the advent of internet services has transformed the world around us. In this age, knowledge is power and you have it available at the click of your mouse. To put it materialistically, it means anything that can be bought with money is available online for you to buy as also the free wealth of information for easy access. Internet has developed as a big platform, not only for transacting business but also as a brand building and awareness tool, and a communication portal where you can establish business and interpersonal relationships. Internet services like building

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How Company Website Contributes to Time Management for Your Business?

Companies are now shifting their internal and external processes to adapt to the age of technology. They have seen several opportunities that the Internet world can provide for them to boost their sales as well as revenues. To achieve this effectively, they need to develop a virtual shop online that functions as an alternative medium to communicate to their customers and reach a wider geographical audience in no time, at ease and comfort of their own surroundings. Company websites play a vital role in terms of advertising the products and services of the company, especially for small business owners. Since

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Video Content- Prime Focus for Digital Marketing Campaigns in 2013

There are no second thoughts about the fact that people are constantly interacting and engaging with each other and the world with the help of their laptops, tablets and mobile phones and all of these gadgets point towards the advent of the digital world we are in. In such a scenario, digital marketing has gained unprecedented success and almost all the brands and companies are using it to promote their products and services on the web. Digital marketing has a number of aspects which make up to become your online marketing campaign and video content is one of the biggest

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Top 5 Strategies for Growing Your Small Business in the Year 2013

Nothing can remain static and similar is the case with the business you started on a small scale, and that too is set to grow. Small businesses website make up a good share in the economy and are considered to be an important asset for the growth and they also hold a few advantages which huge corporations do not have. However, continuing and aiming at growing a small business can be a task, if you do not have the right strategies and plans in place and this can be a huge problem, as a lot of them lose track of

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10 Ways Small Businesses Can Cut Their Business Costs Smartly

Are you facing a problem in managing your business with the limited budget that you have? If you are a business owner who has less money and many more goals to achieve from that limited money, then cost cutting is something you need to focus on as that is the only way you can be sure of gaining more in less. Even if you are not short of money, cost cutting is always a good idea as it allows you to save money for future developments in the business and not waste it on useless and futile expenses. Cost cutting

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The Tough Decision For Your Business: CMS vs. Website Builders

Creating a website for a small business is going in the right direction. However, as you choose the right direction, sometimes you come to a fork, and you need to decide which way you will turn. A good percentage of small business owners know their stuff.  That is, what they sell. But asking them about creating a website that will showcase their business online is another thing altogether. They are presented with several options on which is the perfect tool to use to create their website and it confuses them more since they have no clue about it. It can

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