Monthly Archives: May 2013

A word of caution for SEO buyers: Be Informed Correctly

An increased level of competition between SEO agencies has clouded the judgment of the clients. Each SEO agency is doing its best to capture the market and increase their share of it, and this has led to more aggressive marketing tactics. The downside of all this increased competition has been increasingly misleading information and misconceptions being created. This leads a situation where SEO buyers have unachievable expectations of what SEO seller are capable of. Some SEO agencies have strived to simplify the proposals they offer to the prospective buyers in an effort to reduce the amount of misinformation out there.

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Now Create Responsive Websites with Web Start Today

A zillion of screens have cropped up including all shapes and sizes of tablets, smartphones, and netbooks. And very unlike good old days, people not just own these gadgets but prefer playing, working and BROWSING on them over the basic computing device- Computer. These changing habits led to altered user’s expectation towards their surfing experience, a wish for comfortable and swift browsing just like on a desktop. Keeping up with the trend, Web Start Today, Inc., one of the premium do-it-yourself website builders has released an extensive range of responsive web designs, free of cost. Keeping in mind the latest

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HOW TO ADD VALUE TO YOUR SOCIAL MEDIA CAMPAIGN?

You might have certainly read a lot about social media campaigns, and have listed down hundreds of tips to effectively manage the same for your products or your online stores. But, what remains unanswered is – How to add value to your social media campaign? According to experts, adding value means – to make efforts not to sell your products, but to establish a relationship with your customers. It is really very difficult. Whatever we do through our social media campaign is only to sell our products, we rarely think about relationship with the customers, which is actually not correct.

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Content Marketing + Social Media = Over-the-Roof Sales

With social media touching and influencing the lives of each and every one of their customers, most companies are going the content way. So what is content writing, and why should you use it? Read on… It all begins with content Content marketing is the act of providing meaningful, engaging and captivating content to your customers in order to drive sales and build lasting relationships. The key is to give them something that is actionable – something they can ‘do’ stuff about. And then ask them to spread the word. Content writing influences the top of your sales funnel. It

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New Google Places – What SMBs Should Know About It?

Google for long has been focussing on offering localized search results to its users in a bid to offer more personalized services. Thus Google Places has been one of the most used services among businesses such as real estate and hospitality. Interestingly Google has also hinted in pushing paid aspects of their places services quite similar to AdWords Express that will help businesses get highlighted in the results pages. Coming back to the new dashboard, the new application has undergone considerable changes with a new ‘Places for Business’ dashboard making life easier for small and medium businesses. The new changes

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Analytics – Why Is It So Important For Your Small Business?

There is neck breaking competition among small businesses around the world. There is a thin line that separates a successful firm from an average performing one in the market. Since most small businesses rely heavily on their websites for their marketing needs it becomes important to stay ahead of the crowd. To do so you need to have a complete insight into the performance of your website.  It is as important as a robust design and search engine optimization. You need to have access to all the performance related data for your website and today we term this as ‘analytics’.

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Tips to Build a Strong Team and Add Value to Your Small Business

Human resource is one of the biggest capitals in any business. This becomes more important when we are talking about small businesses as each employee plays a very vital role in running the show. As a manager you can least afford to have a high rate of attrition and your biggest goal must be to build a strong team and create a healthy work environment. This is easier said than done in a small company and requires skilfully handling the team. You need to turn a team of individuals into a one comprehensive unit that is willing to offer stiff

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Checklist Before Making Your Website Public

There are several things that happen chronologically and simultaneously during website development. From planning to execution, website development is a long and tiring process. But once it is completed and everything is in place, you shouldn’t be in a hurry to make the website live. Even after the codes are written, the CMS platform is double checked and all plans have been met, it is important that you check for a few things before a website is made live. In the following paragraphs, we will mention a few important checklists that need to be followed before launching a website. Design

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