Monthly Archives: July 2013

9 Marketing Tips to Help Your Small Business Stand Out Online

Small businesses often struggle online. They no longer have only one or two market competitors; they are now in competition against every single similar business in the world, or so it seems. Even worse, they are no longer just competing for business, but struggling for higher visibility amongst the potential customers. The main focus is awareness of their presence and their brand in the minds of the global audience. Here are nine marketing tips that will help your company stand out online and get recognized. The Alpha and Omega Your website is your alpha and omega, your beginning and end

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Top 15 Do’s and Don’ts for Social Media

The social media has become an almost indispensable appendage of internet marketing. Many people flock the facebooks, tags, twitters, of this world. This has attracted media moguls, marketing guru, journalists, manufacturers, advert agencies, salespersons, lost drunkards, desperate housewives, celebrities, etc like a carcass to a pack of hungry hyenas. Millions sign up or simply visit social media sites every day, every time. The number of social media sites is dizzying, running into tens of thousands. In the latest Alexa ranking of the top five hundred (500) social networking sites, the following are in the top twenty: Facebook, twitter, Blogspot, LinkedIn,

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7 Point Plan to Powerful Web Content

Anyone familiar with the internet can tell you of disappointing tales of finding great headlines that led to nothing useful in terms of content. The perfect experience for an internet user is one where the headlines that they see lead to great content. The content must have value and be relevant to their needs. Previously, content used to be found using only search engines as the main source. However, internet savvy users are likelier to check the social platform for shares and the number of views the content has received since it was published online. When creating content for a

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9 Tips for Small Businesses on How to Use Twitter to Market Themselves Effectively

Twitter combines the idea of micro blogging with social media. The social media aspect allows people to connect with each other through the platform. The micro blogging ensures that the information that is posted onto the website is real time information on such things as opinions, ideas, news, and so much more. Businesses have realized the benefits of this social media platform and have created profiles to represent their business in interacting with the target market. This allows the business to connect with consumers and share information with them in real time. The information can be marketing information on their

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7 Action Points to a Robust Social Media Strategy

Online marketing company, Constant Contact, has been doing research on the use of social media in business. They released those results which showed that a large portion of small businesses need assistance on social media. As per their findings, over half of all small businesses were struggling with and failing at social media use. Most small businesses are unable to get past creating a social media presence. They are unsure of how they should engage on these social platforms in order to meet their goals. The reality is that all they need is smart planning in the form of a

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How to Make a Free Responsive website

Latest research conducted by the research firms shows that mobile internet access is growing. The current rate of growth is exponential and has seen access over mobile devices doubling since 2010. This research is backed up by revelations by digital advertising management companies showing that paid Google searches for their clientele are increasing by almost double digit figures over the last years. The result of all this is that businesses have a mandate to shift their marketing and advertising campaigns onto mobile platforms. The increase on the move access of the internet means that small businesses need to be ready

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10 Fundamentals of PR That Can Ensure a Successful Startup

For any business to grow and succeed, it must gain the attention of the consumers. One of the most prominent avenues that must be catered to is the mainstream media services. Large companies have discovered the importance of mainstream media reporting, and that is why they invest in public relations services. The mainstream media creates an image that will stick with the business throughout its cycle. The image created will define how the public views the business. A second reason why startups need to succeed in PR is that it is a powerful marketing tool. It provides them with access

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