Monthly Archives: August 2013

Payment and Site Building Options For Your First E-Commerce Website

Once you’ve decided to go into business online, and you’ve worked out what that business will be, who your potential clients are, and how you will market your products to them, then it is time to start thinking about building an e-commerce ready site. There are a lot of different ways to do this, and you have a lot of choices in front of you. Most of those choices come down to two main things: how much money you have for start-up and whether or not you have any website building skills. There are options available to you ranging from

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Making Social Media, Content Marketing, and SEO Work For Your Small Business

In an age where people connect more and more via the internet and social media, many small businesses are trying to utilize new strategies to get their products and ideas out there. Doing so can generate more sales and draw in new customers. But this can only happen if those tools are being used correctly and to the businesses utmost advantage. To a small business, adapting to internet marketing can be quite overwhelming. With sites like Google, Facebook, Twitter, YouTube, Pinterest, eBay, and LinkedIn to name a few, it’s hard to know what tools will work best for your needs.

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How Small Businesses Can Make the Most of Post Penguin 2.0 SEO Strategies

When Google launched Penguin 2.0 back in May, it stated that more sites would be favorably affected by this new app than had been by its predecessor, which they launched in 2012. Well, it seems that Penguin 2.0 has lived up to its hype. It is a much “deeper” algorithmic update with more emphasis on rooting out sites that have profited from link spam. So far it has been successful in nipping the websites with spam links in the bud, way before they have a chance to reap any benefits from their links. Penguin 2.0 has been created to concentrate,

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A Guide for Small Business on How to Use Google AdWords

For a small business, the online advertising arena can be quite challenging to compete in. The proliferation of large businesses online added to the number of brick and mortar megastores that have ventured into the online sphere, has made things quite daunting. Google AdWords is an online pay-per-click advertising model that is designed to capitalize on the use of keywords to create targeted advertising for products and services. This service is designed to be usable by any business regardless of the advertising budget that has been set aside by them. This makes it quite suitable for small businesses. There are

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