The ranking of the website plays a crucial role in increasing the visibility of the website on the search engine. It also helps in attracting more traffic to the site. The website or business owner should always make efforts for uplifting the rank of the website through different means. He can follow the following SEO techniques:
- A good and SEO friendly design with well organized web pages not only keeps up the regularity of the website but also allows the customers to read and get themselves informed about the site in a better way. The search engines give preference to such sites.
- It is important to select the correct keyword phrases for the website. It is a hard-hitting task as focusing on a single word is bit difficult. It is important for the website owner to place himself in the visitor’s shoes and think about the keywords that can be used by the visitor for inserting in the search box of the search engine to find a particular product or service.
- Maintaining the density of the Keyword is very essential. It is important to use the keywords in a natural way and the density should not be high enough, as it can ban the site. The search engine is quite smart and can catch even the text that is invisible.
- Creating links is an important step in making the site search engine optimized and increasing the rank of the website. The hyperlinks are checked by the Google in order to determine the page content. So, it is always advisable to use the simple and proper name for the links and one can also make use of keywords.
- Registering the website on different internet directories can increase the visibility of the website on the search engine and that in turn leads to increased traffic and rank of the website.
- The flash effects can distract the visitor concentration and the visitor can leave the website in minutes so, it is important to keep the flash to minimum. The search engine also skips the effects right over. The links with flash effects does not appear on the site. So, Plain text links are normally used.
- Regularly updating the website in terms of content as well as images can improve the website ranking. When the visitors regularly visit the website for the updates, the visibility of the site increases and it also helps in getting a higher rank for the site.
- As the use of social networking sites is increasing day by day, the website owners can also use these websites as an essential marketing tool for their website. These websites help in advertising the products and services offered by the website, that increases the traffic on the website and also the rank.
- Making the responsive web pages for the website can also increase the rank of the website as these pages can be accessed from different devices and from varying screen sizes. The responsive website drives more traffic as compared to other sites.