With the increase in the use of the internet, everybody looks into the internet for any information, whether it is related to shopping or business. Nowadays the businesses are competing among themselves to be on the top of the search results of the search engine. Local search is the only way-out for the businesses to market themselves within the local area. It is very important to have the knowledge of local search in order to compete in the market.
Meaning of local search
It is an online activity that is targeted towards finding out the information about the local businesses by using the search platform. The term search platform refers to anything from the search engine like yahoo, Google etc.
Basics of Local SEO
- Nowadays, Google is the most extensively used search engine from local search. The google maps help the users in finding various important information’s like contact details, driving directions, complete business description etc. It also provides the click to call option for the mobile users. Getting traced on the Google maps is a great starting point for any business.
- Most of the people like to purchase online nowadays. The benefit of local internet marketing is that it does not require the creation of own website.
- The company can also be traced with the help of local business listings on the internet.
Free SEO education or tips for businesses
It is important to keep in mind that the design of the website should not be outdated or old. The visitor is always attracted to new and innovative design. The meta tag descriptions have to be correct and must be located in the proper location on the web page.
- Error free website
The website created has to be error free i.e. it must not contain any coding, links or spelling errors. It is very essential to use the correct keywords in order to attract the visitors to the site. One can also take the help of the Google master tool to find out the appropriate keywords for the business.
The next very important part of the website is the content. It should be SEO optimized and must contain deep and relevant business information. It not only helps the search engine spiders to locate the website, but also creates the feeling of trust with the visitor.
- Do not replace the text with images
The search engine spiders are not able to read the images so it is always advisable to add the text information with correct and most common keywords. It increases the visibility of the website and also helps in improving the rank of the website on the search engine.
- Social media integration
The social media websites are now becoming popular among the people and maximum people share their views and thoughts through these websites and integrating the business websites with these websites can lead to more publicity of the business. It is similar to mouth to mouth publicity.