The only way to deal with a problem permanently is to attack its roots. Let us get to know what we are dealing with then.
What is Google Penguin 2.1?
Google Penguin 2.1 is the most systematic rummaging has that ever existed. It’s the latest update in Google’s spam rummage algorithm. It was first released in April 2012. It sought to detach unusable links and punish websites that does not meet Google’s standards.
Its targets include:
- Huge numbers of links with optimized anchor text
- Ads that pass PageRank
- Low quality directories and bookmark sites
- Automated linking programs
- Widely distributed links in the footers of various sites
- Paid backlinks
- Link exchanges
What you should do:
1. Identify the problem:
Again, we should incessantly identify the root cause. Investigate the reason why Penguin 2.1 has affected you. The process can be time-consuming, but it is worth it.If time is a factor, you can always ask an expert to help you.
Certainly, you will not just stand there and gaze at the cause of your miseries. Get rid of as many upsetting links as possible. You might be obligated to contact some website owners to help you with the link removal.
The last thing you want to do is to go back to square one. Prevention is better than cure.Invest time and money on content generation. Build quality content. High quality persuasive content is the heart of the real link building.
It is disheartening to see the Google strip off your rank and website traffic. The amount of time and the process of putting your pieces together is real hard work. Occasions like these opens possibilities of you turning your back on link building. However, it doesn’t only make quitting possible; it helps you flourish, too. Your choice.
One of the rewards this situation offers is the chance to retrace your steps and strategize. A different game means different rules. You need to adapt. Go back to the basics with a fresh goal. Here is how to get your traffic back:
- Social Media
More links to your social media renders your web site a living, active one. It builds credibility, not to mention the exposure and connectivity. Making your presence felt in social media makes google trust you more because of a wide range of activity and audience.
- Guest Blogging
A smart way to build traffic and provide links to your website is guest blogging. It furthers the awareness of your brand while exposing you to the big fish in the industry. It also makes you to be a part of a community and strengthens your social connection.
Make sure that you plan for the years ahead. Keep away from poor content and mediocrity. Good foundation outlasts beautiful designs. Quality yields quantity. Google will continue updating its Penguin algorithm. You must be smart enough to avoid getting hit by the Penguin, and creative enough to adapt to the current trends without losing your rank.