Facebook has become a necessity in the world of entrepreneurs. It ceased from being an added factor for your business. On the contrary, it has become one of the indispensable tools you build your brand on.
With Facebook’s move on heavily promoting ads, the challenge to build an engaging Fan Page was kicked up a notch.
We have as many photographers as people who own a DSLR. Professionals and novices alike bombard Facebook with megabytes of amazing photos. In the world of photography where hobbyists and professionals alike struggle for an audience and a market, how do you stand out?
The Answer: A Customized Facebook Fan Page
We have already established Facebook’s uncanny ability to give a boost to a business, whether young or dying. Now, let us take a look at how to do this.
How to Make a Customized Facebook Fan Page for Your Photography Business
Step 1: Set-up a Facebook page
You will need a personal account before you can actually create a fan page. Here is how:
- Go to Facebook’s page.
- Sign up. Provide the required information.
- Facebook will confirm everything via e-mail.
- Once your account is verified, you are on the go!
Take a few minutes to navigate through the page. You can personalize it later.
Step 2: Select ‘Home’ Tab found at the upper right corner of the page
Step 3: At the left side panel of the ‘Home’ page, you will see a list of pages you can visit. One of them is the ‘Pages’ tab. Under it you will see the ‘Create a Page’ option. Click it.
Step 4: Choose the appropriate category for your brand.
Once you have chosen a category, you will be asked to provide necessary details about you and your business. When you are done, click the ‘Get Started’ button.
Now, Facebook will take you to a four-step process page.
- The first one will be the About Page. Make sure that you will:
- Provide the correct information.
- Include keywords and your website’s address.
- Upload an appropriate profile picture that is:
- Visually charming
- Good in quality
- Easily recognized and remembered
- Add to favorites
It will be easier for you to monitor the activity from and receive updates in your fan page if you add this to the list of pages in your favorites section.
- Woah, they want me to pay right away?
First of all, it is an option. You can opt not to set up a payment method. At some point in time, you might need more legitimate likes for your pages. And the best way to do this is to let Facebook do the work.
This is it! You have created your fan page. You will need to check these things:
1. Admin Panel
Only an admin can see this. It gives you a bird’s-eye-view on what’s happening on your page. It monitors the movement in your page. You see people who likes and shares your content and even the amount of traffic to your site.
2. Private Messages
You will also be able to respond to your clients’ inquiries and send even simple thank you messages.
Furthermore, you will need to constantly update your page. Let your audience know the latest projects you are working on. Show your potential clients your skills and boost your page with up-to-date, engaging content.