Category Archives: General Advice

Challenges while building a Multilingual Website

Let’s face it, even though English is a popular international language, there are over thousands of other languages around the world. In this global economy, you really don’t need to be reminded that you work on the World Wide Web. The need for targeting clients in more than one country, or who speak different languages, has never been greater. There are multiple challenges which must be considered when building a multilingual website. We need to ask a lot more questions, not the least of which is if unique site architecture will be required for each language. Will there be different

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Capture, Engage, and Convert Customers with Visual Branding

Have you ever met someone and walked away with “winner” or “loser” in mind? We, human beings, have a habit of making a perception about everything, be it about other humans, plants, things, business or websites. We make snap judgments about whether or not one is “trustworthy” only after a few seconds of looking at someone and accordingly evaluating the person. Therefore, it is worth giving each new encounter your best shot. If you want to make a lasting impression on your target audience, then make the right decisions. Human beings are wired to react to visuals much more than

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Making of an effective website: The real competition

Everyday, there are new propositions coming into the market. You need to be instant and fast to put your ideas and skills across, to make your point before your competitors do so. We help you do that to stay ahead of the game. First, it is important to understand the characteristics that can make or break the effectiveness of your website. Therefore, it is important to know the key elements of an effective website, which are: 1. Appearance 2. Content 3. Multi-device website 4. Search Engine Optimization 1. Appearance Everyone (grandparents included) have a website these days. The web is

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Quick ways to increase ‘CONVERSION RATE’ on your website

As we have already rolled into 2015, the world of websites and development is changing more rapidly than ever before. The traffic to your website is one of the key factors important for the success of your business. Leads, sales, and revenue are the outcome of traffic to your website. Therefore, let’s look at ways to increase ‘conversion’ rate of your website. However, before that, let’s understand “‘conversion’ rate” ‘Conversion’ rate is the percentage of users who take a desired action and ways to increase the ‘conversion’ rate of your website is itself given by the word “CONVERSION” 1. Clear

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5 Things Your Competitors Can Teach You about Your Online Presence

They are into similar professional space, sell almost similar products and services. They have same target audiences and may be using similar kind of marketing and website designing tools that you are planning to use. Yes, your competitors, or I would say, your well-wishers too, in case you plan to smartly yet thoroughly analyze your competitors’ strategy. Or allow us here, to help you with some quickies which could guide you about your online presence through your competitors: 1. Branding We are not asking you to spy on them but definitely a close eye and a periodic competitive analysis. Take

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DIY Tips for Better SEO

SEO has become as significant as having a site these days. As it makes no sense to have a website which doesn’t rank on search engines. And yes, there are various SEO tips which you could apply on your own, without seeking an expert and spending dollars and boost your website’s search engine credibility. So without wasting much of your time, here’s a list from Web Start Today’s SEO experts for you to explore and exploit to fullest: Keyword friendly site Optimize your website with the converting, relevant, as well as long-tail industry keywords that matter to your business. It

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Is it the time to move to Mobile Web Design?

A lot is being said and talked about moving to responsive, mobile web designs. But is it really the time? Lets see what facts have to say about it.

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Top 5 Web Design Blunders

Responsive/mobile designs, flat designs and recently, material design by Google, trends keep coming and going especially in a fast-paced world of web designs. This doesn’t mean at all that you can afford to ignore them, but what it means is, there is something common, worth holding on to and when these common slip-ups happen, even a congenially stunning web design can break and ward off  customers. So here are some top blunders to stay away from:  Color & Contrast Something that loses out to make it to the top priority while building a web design are colors & contrast. Not

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Making a Great Impression Online

An approximation 40% of the world population is on internet today, which makes it a lucrative 3 billion people across the world, and this is expanding per minute, to say the least. Speaking country-wise, United States, Germany, France, U.K., and Canada boost with the highest penetration with over 80% of population. Hence making it inevitable to have a remarkable online presence for enhanced visibility and credibility online. So what exactly does it take to have a great impression, brand building online: Speak their Language: As they famously say it, “It is not about what you say, but how you say

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Small Business Mistakes to Avoid in 2014

We do learn from our mistakes. In business, however, it is better to avoid a mistake than to learn from it. The cost of a small mistake might have a huge ripple effect that may crush the business you are trying to build. The following are few of such small mistakes you could avoid this year or any year for that matter. Social Media Hype It is really cool to have thousands of following on the social media. And it has been proven over time how social media can help you boost sales too,  but jumping on it right away

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