Category Archives: Google Updates

What Material Design by Google means for Marketers

The growth and expansion of internet and smart devices has been exponential. To sum it up in a fewer words, it is a digital world we live in today, thanks to the World Wide Web, the businesses and customers have come closer and the information flows faster than ever before. And that where latest Material Design by Google comes in picture, focusing on user experience, giving your best on every screen, every device. So what exactly does all this holds for a marketer, any lessons for better online marketing, branding? Google’s attempt through Material Design is to form a visual language

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Google My Business Literally!

How about a place where you could get all the information, facts about your business website, and other Google related online presence under one umbrella? What if you could analyses your social/Google+ postings and website content under one roof?  What if you could really know about your audience and get a chance to interact with them? … And what if all of this is possible and that too for FREE? Yes, and that’s why Web Start Today is endorsing it as a must have for every small-medium business (SMBs) owner. Google My Business, yet another game changer from Google, has

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How to Recover from Google Penguin 2.1

The only way to deal with a problem permanently is to attack its roots. Let us get to know what we are dealing with then. What is Google Penguin 2.1? Google Penguin 2.1 is the most systematic rummaging has that ever existed. It’s the latest update in Google’s spam rummage algorithm.  It was first released in April 2012. It sought to detach unusable links and punish websites that does not meet Google’s standards. Its targets include: Huge numbers of links with optimized anchor text Ads that pass PageRank Low quality directories and bookmark sites Automated linking programs Widely distributed links

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