Category Archives: Online Marketing

Top 5 Web Design Blunders

Responsive/mobile designs, flat designs and recently, material design by Google, trends keep coming and going especially in a fast-paced world of web designs. This doesn’t mean at all that you can afford to ignore them, but what it means is, there is something common, worth holding on to and when these common slip-ups happen, even a congenially stunning web design can break and ward off  customers. So here are some top blunders to stay away from:  Color & Contrast Something that loses out to make it to the top priority while building a web design are colors & contrast. Not

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SEO – A Magical Wand or an Over-hyped Nothing

So we often speak and meet a lot of our customers, and apart from few others, all have a similar query, i.e., “Despite having a great website online, why don’t I get traffic? Why don’t people know me? Regardless of providing best of services and numerous testimonials on my website, why don’t they see me when they are looking for similar services?” And we just have one thing to say, “Is your site, search engine optimized?” or “are you following SEO rules?” and what we hear them say is, “Does that really matter?”, or sometimes worse, “what is it?” Before

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What Material Design by Google means for Marketers

The growth and expansion of internet and smart devices has been exponential. To sum it up in a fewer words, it is a digital world we live in today, thanks to the World Wide Web, the businesses and customers have come closer and the information flows faster than ever before. And that where latest Material Design by Google comes in picture, focusing on user experience, giving your best on every screen, every device. So what exactly does all this holds for a marketer, any lessons for better online marketing, branding? Google’s attempt through Material Design is to form a visual language

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Making a Great Impression Online

An approximation 40% of the world population is on internet today, which makes it a lucrative 3 billion people across the world, and this is expanding per minute, to say the least. Speaking country-wise, United States, Germany, France, U.K., and Canada boost with the highest penetration with over 80% of population. Hence making it inevitable to have a remarkable online presence for enhanced visibility and credibility online. So what exactly does it take to have a great impression, brand building online: Speak their Language: As they famously say it, “It is not about what you say, but how you say

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Small Business Mistakes to Avoid in 2014

We do learn from our mistakes. In business, however, it is better to avoid a mistake than to learn from it. The cost of a small mistake might have a huge ripple effect that may crush the business you are trying to build. The following are few of such small mistakes you could avoid this year or any year for that matter. Social Media Hype It is really cool to have thousands of following on the social media. And it has been proven over time how social media can help you boost sales too,  but jumping on it right away

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The Art of Getting Likes on Facebook

With the kind of popularity and adulation across the globe, Facebook needs no description and the reason, why you should expand your business on Facebook. With more than 1.32 billion monthly active users and over 829 million daily active users, this is one medium every business needs to tap. And in case you have not started taking your Facebook account seriously, than we suggest you to think twice, before it’s too late. And in case you are there already or these data have finally awaken you, following are the quick tips you could engage in to get more Likes on

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Small Business — Effective Digital Marketing Strategies & Ideas: Series 3

Before we discuss another noteworthy marketing strategy, let’s think and reason out why would anyone come to your website? Why would they spend their time reading, your information/thoughts/about you? Why of all would they choose to interact with you? The answer could be you are an expert in that field, you can guide them well with their queries and/or may be you know it all. But of all above, one thing is for sure and a must, and that is your content strategy to engage, share information, form a connect is perfect. And that’s what we plan to get yours

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Small Business — Effective Digital Marketing Strategies & Ideas: Series 2

We are sure that with Web Start Today web designs by your side and our last blog in the same series about how to perk up your website, your website must be shining & gleaming, outshining your competitors. But let me remind you, while it is one of the most important step but that’s just the starting of the journey. Another important step, marketing tool you must explore is Social Media — Leverage it. Know Your Handles Spend some time knowing your target audience, their habits, and analyze which social media handle will work best for your business. For instance,

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Small Business — Effective Digital Marketing Strategies & Ideas

You might be producing best of the product, or providing flawless services or simply selling the finest, but for it to sell and your business to succeed and flourish, your target audience/potential customers need to know about you — you need to market yourself, your business. And that’s what this blog is all about — effective digital marketing tips for Small & Medium Businesses. So let me come out clearly. Grow out of your Shop Foremost, you need to be present online, and that’s why we are here — Web Start Today, a premium website builder. A website, aptly designed

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‘Google My Business’ – Have You Registered?

Something which is of utmost importance and always in demand for every business is — customers. Customers are the real king and Google’s latest addition into its sash, “Google My Business” aids you in exactly reaching out and connecting, bonding with more and more customers day-in and out. Unlike its previous attempts, this time Google has come up with stronger, firmer platform, and that’s why we, Web Start Today recommend and help our customers to “Google My Business”. So what exactly does it mean for you, a businessman? • An effective avenue to share: While a website is a great

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