Category Archives: Online Marketing

Challenges while building a Multilingual Website

Let’s face it, even though English is a popular international language, there are over thousands of other languages around the world. In this global economy, you really don’t need to be reminded that you work on the World Wide Web. The need for targeting clients in more than one country, or who speak different languages, has never been greater. There are multiple challenges which must be considered when building a multilingual website. We need to ask a lot more questions, not the least of which is if unique site architecture will be required for each language. Will there be different

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Making of an effective website: The real competition

Everyday, there are new propositions coming into the market. You need to be instant and fast to put your ideas and skills across, to make your point before your competitors do so. We help you do that to stay ahead of the game. First, it is important to understand the characteristics that can make or break the effectiveness of your website. Therefore, it is important to know the key elements of an effective website, which are: 1. Appearance 2. Content 3. Multi-device website 4. Search Engine Optimization 1. Appearance Everyone (grandparents included) have a website these days. The web is

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5 Things Your Competitors Can Teach You about Your Online Presence

They are into similar professional space, sell almost similar products and services. They have same target audiences and may be using similar kind of marketing and website designing tools that you are planning to use. Yes, your competitors, or I would say, your well-wishers too, in case you plan to smartly yet thoroughly analyze your competitors’ strategy. Or allow us here, to help you with some quickies which could guide you about your online presence through your competitors: 1. Branding We are not asking you to spy on them but definitely a close eye and a periodic competitive analysis. Take

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2015 Digital Marketing Trends

With over 3 billion internet users in the world, which makes it a lucrative 40% population of the world, and further expanding every second, to say the least, Digital Marketing has become an integral part of any organization’s marketing strategy. Digital marketing has become an inevitable tool if a brand wishes to grow globally and increase its visibility and credibility in the online world. While there are various tools and avenues to market your brand online, following are some trends which shall rule the digital world in 2015: Marketing Analytics If the stats are to be believed, marketing analytics spending

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Is Your Business 2015 Ready

Before you start getting involved and busy with your 2015 targets, lets hold down for a while and check if your business is 2015 ready? Is it all brushed up with the latest strategies and technologies to woo the target audience, is it ready for  an impressive impression in coming year, or it needs to take a fresh re-look? Let’s check it here: Assess Yourself: We are sure you did your balance sheet well but then there is more to it. Some questions you need to ask yourself to understand where your business is heading to v/s how you plan

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Social Media Trends to Cash on This Holiday Season

If the stats are to be believed, there are over 1 billion active Facebook users, approx. 800 million Google+ active users, and another 300 million active users on Twitter. Social Media is indisputably the mass influencer and a great platform to reach out to global audience. And festive season is one of the best times to engage your target audience and be a part of their decisions. Let’s see how: Tell Them a Story Stories have charmed people for years, beyond the bounds of age, caste, and location. We all have had our favorite stories and stories we can or

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Social Media & Holiday Season: Blending the Best of Both

Social Media has evolved from a brand amasser, which helped them create visibility, reach out to wider audience, and gather brand fans & followers; to social commerce stop. And holiday season acts as the perfect topping on this social retail icing. While a lot of businesses come out with great deals and offers to make most out of this festive season but quite a lot of them forget to leverage the most raging tool – Social Media. We, as a business owner need to understand the reach and power social media can bring to any business. And holiday season amongst

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Driving Web Traffic to your Website for FREE

Websites have become one of the most significant organization’ asset to market and even make a sell to the global audience, online. Website ones built, costs almost nothing to advertise, market and even act as your 24/7 online brand ambassador. Its benefits are well known, but what makes it so productive, getting right web traffic is through right activities. So what are those right activities, and how can we increase web traffic without adding much to the pocket? Let’s see here: Cohesive, Modern yet Simple Site The most important one, make sure an eye-pleasing, easy to navigate, and smart web

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Top 5 Web Design Blunders

Responsive/mobile designs, flat designs and recently, material design by Google, trends keep coming and going especially in a fast-paced world of web designs. This doesn’t mean at all that you can afford to ignore them, but what it means is, there is something common, worth holding on to and when these common slip-ups happen, even a congenially stunning web design can break and ward off  customers. So here are some top blunders to stay away from:  Color & Contrast Something that loses out to make it to the top priority while building a web design are colors & contrast. Not

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SEO – A Magical Wand or an Over-hyped Nothing

So we often speak and meet a lot of our customers, and apart from few others, all have a similar query, i.e., “Despite having a great website online, why don’t I get traffic? Why don’t people know me? Regardless of providing best of services and numerous testimonials on my website, why don’t they see me when they are looking for similar services?” And we just have one thing to say, “Is your site, search engine optimized?” or “are you following SEO rules?” and what we hear them say is, “Does that really matter?”, or sometimes worse, “what is it?” Before

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