Category Archives: Online Marketing

Make Your Website a Better Salesperson

What’s the goal of your website? To sell a product? To gain registered users? or To solicit donations? Regardless of your goal, a great way to succeed on the Web is to think of your website as your online salesperson. Whenever you are making a decision on design, site structure, content, or copy, keep this concept of a salesperson in your mind, because really, your website is your salesperson on the Web. It’s your website, not you, that interacts with customers, and drives sales (or conversions) online. So make your website the best salesperson. It can be done by following

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How much does a Free website cost?

If you’re thinking about starting a website or blog, one of the first questions you’ll probably ask yourself is “how much does a website cost?” It’s an important question! Figuring out the best way to start a website early on can save you a ton of money in the long run. It’s true that a website can be free to start, but question here is how can you join in on the fun, and maybe even make some money while doing it? The answer to your question is that a free website-making service will allow you to create a website

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Guide towards creating SEO-Friendly URLs

It is a well-known fact nowadays that without SEO a Web site stands many chances of not being indexed by search spiders. The result will be poor conversion rate. Well optimized URLs are important for both search engine optimization and user experience. Search engines factor many variables into their decision making process and URLs (example of URL: https://www.example.com) are high on the list. As with page titles, URLs help describe a web page to search engines and potential visitors, meaning they should be accurate, enticing, and well-structured. While many factors should be considered, here are few best steps for creating

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What is your Domain Authority

Domain Authority is a score that predicts how well a website will rank on search engines. It is all about where you place in search engine rankings compared with your competitors. With more than a Billion websites trying to establish themselves on the Internet, it is important to rank yourself according to your authority and credibility. When searched for a specific keyword on the web, Google and many other Search engines use algorithms to decide which search result should be displayed further ahead based on many factors, which are not quite open to the regular internet users. A bunch of

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Challenges while building a Multilingual Website

Let’s face it, even though English is a popular international language, there are over thousands of other languages around the world. In this global economy, you really don’t need to be reminded that you work on the World Wide Web. The need for targeting clients in more than one country, or who speak different languages, has never been greater. There are multiple challenges which must be considered when building a multilingual website. We need to ask a lot more questions, not the least of which is if unique site architecture will be required for each language. Will there be different

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Making of an effective website: The real competition

Everyday, there are new propositions coming into the market. You need to be instant and fast to put your ideas and skills across, to make your point before your competitors do so. We help you do that to stay ahead of the game. First, it is important to understand the characteristics that can make or break the effectiveness of your website. Therefore, it is important to know the key elements of an effective website, which are: 1. Appearance 2. Content 3. Multi-device website 4. Search Engine Optimization 1. Appearance Everyone (grandparents included) have a website these days. The web is

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5 Things Your Competitors Can Teach You about Your Online Presence

They are into similar professional space, sell almost similar products and services. They have same target audiences and may be using similar kind of marketing and website designing tools that you are planning to use. Yes, your competitors, or I would say, your well-wishers too, in case you plan to smartly yet thoroughly analyze your competitors’ strategy. Or allow us here, to help you with some quickies which could guide you about your online presence through your competitors: 1. Branding We are not asking you to spy on them but definitely a close eye and a periodic competitive analysis. Take

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2015 Digital Marketing Trends

With over 3 billion internet users in the world, which makes it a lucrative 40% population of the world, and further expanding every second, to say the least, Digital Marketing has become an integral part of any organization’s marketing strategy. Digital marketing has become an inevitable tool if a brand wishes to grow globally and increase its visibility and credibility in the online world. While there are various tools and avenues to market your brand online, following are some trends which shall rule the digital world in 2015: Marketing Analytics If the stats are to be believed, marketing analytics spending

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Is Your Business 2015 Ready

Before you start getting involved and busy with your 2015 targets, lets hold down for a while and check if your business is 2015 ready? Is it all brushed up with the latest strategies and technologies to woo the target audience, is it ready for  an impressive impression in coming year, or it needs to take a fresh re-look? Let’s check it here: Assess Yourself: We are sure you did your balance sheet well but then there is more to it. Some questions you need to ask yourself to understand where your business is heading to v/s how you plan

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Social Media Trends to Cash on This Holiday Season

If the stats are to be believed, there are over 1 billion active Facebook users, approx. 800 million Google+ active users, and another 300 million active users on Twitter. Social Media is indisputably the mass influencer and a great platform to reach out to global audience. And festive season is one of the best times to engage your target audience and be a part of their decisions. Let’s see how: Tell Them a Story Stories have charmed people for years, beyond the bounds of age, caste, and location. We all have had our favorite stories and stories we can or

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