Category Archives: Online Marketing

How Small Businesses Can Make the Most of Post Penguin 2.0 SEO Strategies

When Google launched Penguin 2.0 back in May, it stated that more sites would be favorably affected by this new app than had been by its predecessor, which they launched in 2012. Well, it seems that Penguin 2.0 has lived up to its hype. It is a much “deeper” algorithmic update with more emphasis on rooting out sites that have profited from link spam. So far it has been successful in nipping the websites with spam links in the bud, way before they have a chance to reap any benefits from their links. Penguin 2.0 has been created to concentrate,

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A Guide for Small Business on How to Use Google AdWords

For a small business, the online advertising arena can be quite challenging to compete in. The proliferation of large businesses online added to the number of brick and mortar megastores that have ventured into the online sphere, has made things quite daunting. Google AdWords is an online pay-per-click advertising model that is designed to capitalize on the use of keywords to create targeted advertising for products and services. This service is designed to be usable by any business regardless of the advertising budget that has been set aside by them. This makes it quite suitable for small businesses. There are

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9 Marketing Tips to Help Your Small Business Stand Out Online

Small businesses often struggle online. They no longer have only one or two market competitors; they are now in competition against every single similar business in the world, or so it seems. Even worse, they are no longer just competing for business, but struggling for higher visibility amongst the potential customers. The main focus is awareness of their presence and their brand in the minds of the global audience. Here are nine marketing tips that will help your company stand out online and get recognized. The Alpha and Omega Your website is your alpha and omega, your beginning and end

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10 Fundamentals of PR That Can Ensure a Successful Startup

For any business to grow and succeed, it must gain the attention of the consumers. One of the most prominent avenues that must be catered to is the mainstream media services. Large companies have discovered the importance of mainstream media reporting, and that is why they invest in public relations services. The mainstream media creates an image that will stick with the business throughout its cycle. The image created will define how the public views the business. A second reason why startups need to succeed in PR is that it is a powerful marketing tool. It provides them with access

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Need More Social Media Followers? Here’s How To Get Them

Social media platforms have become an important marketing tool for businesses to improve visibility and gain more customers. Social media enables you to interact with customers, inform them and share valuable information on products and services. In recent years social media has become a very important aspect in the recruitment sector with recruitment agencies and personnel using social media to find potential candidates, screen candidates and ensure these are the right people for the job. Building a social media page takes time and dedication. It’s not something you can put together and let it run itself. You need to constantly

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How Will Google Impact Your Business In 2013?

Is there any group of businessmen that says that Google has no impact on their business? The ones who make such bold declarations are either not internet inclined or simple-minded businessmen with the simple goals of surviving day to day transactions without any dreams of making it big. Any businessman who think “big” can clearly say that Google can indeed make a big impact on their business. How? If you are a business owner who always wants to get the winning advantage for your small business website, then you know that landing one of the top spots on the first

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Online Marketing Strategies To Promote Your Small Business

Small business owners are realizing the undeniable benefits associated with communicating directly with consumers on the Internet; and they are using social media such as Twitter, LinkedIn and Facebook to relay their information.  Other online resources including e-books, blogs and online news releases also play an impactful role with generating positive feedback, from established and potential patrons, which help to generate increased exposure, word-of-mouth advertising and boosted sales. With the array of online marketing strategies available, it certainly behooves any business owner to take advantage of every marketing niche to enhance his or her business’ growth and potential customer traffic.

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The Importance of Design in Shaping Your Online Business

Web design serves a greater purpose when it comes to your business than just creating a website for you. The internet has turned itself into an indispensable business resource. Any business must now have a compelling online presence or risk debilitating oblivion. The design process for a website is a function of what the business owner intends to portray regarding their business in the online community. Web design and virtuous principles thereof, therefore, form the entire foundation of the online business model. To understand how design is going to shape your online business let’s break it down into the areas

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Harnessing Facebook Marketing for Small Business development

Marketing is an integral part of any business strategy that aims at succeeding by creating a strong brand in the minds of consumers. Traditional marketing methods are losing viewership bases because they are in effect felt to be not interactive or engaging enough. These rigid structures are being eschewed for a more modern marketing method in the form of social website marketing. Facebook is a social platform that allows for engagement between different people across all demographic groups in all matters of interest. This, combined with the development of Social SEO, means that companies who intend to create profitable brand

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Why Small Businesses Should Build their Online Presence? [Infographic]

The advancement in technology and the advent of internet services has transformed the world around us. In this age, knowledge is power and you have it available at the click of your mouse. To put it materialistically, it means anything that can be bought with money is available online for you to buy as also the free wealth of information for easy access. Internet has developed as a big platform, not only for transacting business but also as a brand building and awareness tool, and a communication portal where you can establish business and interpersonal relationships. Internet services like building

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