Category Archives: Online Marketing

‘Google My Business’ – Have You Registered?

Something which is of utmost importance and always in demand for every business is — customers. Customers are the real king and Google’s latest addition into its sash, “Google My Business” aids you in exactly reaching out and connecting, bonding with more and more customers day-in and out. Unlike its previous attempts, this time Google has come up with stronger, firmer platform, and that’s why we, Web Start Today recommend and help our customers to “Google My Business”. So what exactly does it mean for you, a businessman? • An effective avenue to share: While a website is a great

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Google My Business Literally!

How about a place where you could get all the information, facts about your business website, and other Google related online presence under one umbrella? What if you could analyses your social/Google+ postings and website content under one roof?  What if you could really know about your audience and get a chance to interact with them? … And what if all of this is possible and that too for FREE? Yes, and that’s why Web Start Today is endorsing it as a must have for every small-medium business (SMBs) owner. Google My Business, yet another game changer from Google, has

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Making Social Media, Content Marketing, and SEO Work For Your Small Business

In an age where people connect more and more via the internet and social media, many small businesses are trying to utilize new strategies to get their products and ideas out there. Doing so can generate more sales and draw in new customers. But this can only happen if those tools are being used correctly and to the businesses utmost advantage. To a small business, adapting to internet marketing can be quite overwhelming. With sites like Google, Facebook, Twitter, YouTube, Pinterest, eBay, and LinkedIn to name a few, it’s hard to know what tools will work best for your needs.

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How Small Businesses Can Make the Most of Post Penguin 2.0 SEO Strategies

When Google launched Penguin 2.0 back in May, it stated that more sites would be favorably affected by this new app than had been by its predecessor, which they launched in 2012. Well, it seems that Penguin 2.0 has lived up to its hype. It is a much “deeper” algorithmic update with more emphasis on rooting out sites that have profited from link spam. So far it has been successful in nipping the websites with spam links in the bud, way before they have a chance to reap any benefits from their links. Penguin 2.0 has been created to concentrate,

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A Guide for Small Business on How to Use Google AdWords

For a small business, the online advertising arena can be quite challenging to compete in. The proliferation of large businesses online added to the number of brick and mortar megastores that have ventured into the online sphere, has made things quite daunting. Google AdWords is an online pay-per-click advertising model that is designed to capitalize on the use of keywords to create targeted advertising for products and services. This service is designed to be usable by any business regardless of the advertising budget that has been set aside by them. This makes it quite suitable for small businesses. There are

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9 Marketing Tips to Help Your Small Business Stand Out Online

Small businesses often struggle online. They no longer have only one or two market competitors; they are now in competition against every single similar business in the world, or so it seems. Even worse, they are no longer just competing for business, but struggling for higher visibility amongst the potential customers. The main focus is awareness of their presence and their brand in the minds of the global audience. Here are nine marketing tips that will help your company stand out online and get recognized. The Alpha and Omega Your website is your alpha and omega, your beginning and end

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10 Fundamentals of PR That Can Ensure a Successful Startup

For any business to grow and succeed, it must gain the attention of the consumers. One of the most prominent avenues that must be catered to is the mainstream media services. Large companies have discovered the importance of mainstream media reporting, and that is why they invest in public relations services. The mainstream media creates an image that will stick with the business throughout its cycle. The image created will define how the public views the business. A second reason why startups need to succeed in PR is that it is a powerful marketing tool. It provides them with access

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Need More Social Media Followers? Here’s How To Get Them

Social media platforms have become an important marketing tool for businesses to improve visibility and gain more customers. Social media enables you to interact with customers, inform them and share valuable information on products and services. In recent years social media has become a very important aspect in the recruitment sector with recruitment agencies and personnel using social media to find potential candidates, screen candidates and ensure these are the right people for the job. Building a social media page takes time and dedication. It’s not something you can put together and let it run itself. You need to constantly

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How Will Google Impact Your Business In 2013?

Is there any group of businessmen that says that Google has no impact on their business? The ones who make such bold declarations are either not internet inclined or simple-minded businessmen with the simple goals of surviving day to day transactions without any dreams of making it big. Any businessman who think “big” can clearly say that Google can indeed make a big impact on their business. How? If you are a business owner who always wants to get the winning advantage for your small business website, then you know that landing one of the top spots on the first

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Online Marketing Strategies To Promote Your Small Business

Small business owners are realizing the undeniable benefits associated with communicating directly with consumers on the Internet; and they are using social media such as Twitter, LinkedIn and Facebook to relay their information.  Other online resources including e-books, blogs and online news releases also play an impactful role with generating positive feedback, from established and potential patrons, which help to generate increased exposure, word-of-mouth advertising and boosted sales. With the array of online marketing strategies available, it certainly behooves any business owner to take advantage of every marketing niche to enhance his or her business’ growth and potential customer traffic.

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