Category Archives: Search Engine Optimization

Making Social Media, Content Marketing, and SEO Work For Your Small Business

In an age where people connect more and more via the internet and social media, many small businesses are trying to utilize new strategies to get their products and ideas out there. Doing so can generate more sales and draw in new customers. But this can only happen if those tools are being used correctly and to the businesses utmost advantage. To a small business, adapting to internet marketing can be quite overwhelming. With sites like Google, Facebook, Twitter, YouTube, Pinterest, eBay, and LinkedIn to name a few, it’s hard to know what tools will work best for your needs.

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How Small Businesses Can Make the Most of Post Penguin 2.0 SEO Strategies

When Google launched Penguin 2.0 back in May, it stated that more sites would be favorably affected by this new app than had been by its predecessor, which they launched in 2012. Well, it seems that Penguin 2.0 has lived up to its hype. It is a much “deeper” algorithmic update with more emphasis on rooting out sites that have profited from link spam. So far it has been successful in nipping the websites with spam links in the bud, way before they have a chance to reap any benefits from their links. Penguin 2.0 has been created to concentrate,

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The Importance of Design in Shaping Your Online Business

Web design serves a greater purpose when it comes to your business than just creating a website for you. The internet has turned itself into an indispensable business resource. Any business must now have a compelling online presence or risk debilitating oblivion. The design process for a website is a function of what the business owner intends to portray regarding their business in the online community. Web design and virtuous principles thereof, therefore, form the entire foundation of the online business model. To understand how design is going to shape your online business let’s break it down into the areas

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Developing an SEO Strategy for your mobile presence

The future of internet content consumption is mobile. This reason has led more and more companies to adopt a mobile presence. A mobile presence is composed of a mobile optimized website or a mobile app. Mobile optimized websites have two common forms. The first is those that are built specifically for mobile use. They are designed from scratch to view on mobile devices. The second is websites that are built with responsive web design. SEO on mobile can be challenging for businesses to achieve if they do not develop the proper strategy. Limitations on mobile projects prevent the effective application

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A word of caution for SEO buyers: Be Informed Correctly

An increased level of competition between SEO agencies has clouded the judgment of the clients. Each SEO agency is doing its best to capture the market and increase their share of it, and this has led to more aggressive marketing tactics. The downside of all this increased competition has been increasingly misleading information and misconceptions being created. This leads a situation where SEO buyers have unachievable expectations of what SEO seller are capable of. Some SEO agencies have strived to simplify the proposals they offer to the prospective buyers in an effort to reduce the amount of misinformation out there.

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New Google Places – What SMBs Should Know About It?

Google for long has been focussing on offering localized search results to its users in a bid to offer more personalized services. Thus Google Places has been one of the most used services among businesses such as real estate and hospitality. Interestingly Google has also hinted in pushing paid aspects of their places services quite similar to AdWords Express that will help businesses get highlighted in the results pages. Coming back to the new dashboard, the new application has undergone considerable changes with a new ‘Places for Business’ dashboard making life easier for small and medium businesses. The new changes

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Checklist Before Making Your Website Public

There are several things that happen chronologically and simultaneously during website development. From planning to execution, website development is a long and tiring process. But once it is completed and everything is in place, you shouldn’t be in a hurry to make the website live. Even after the codes are written, the CMS platform is double checked and all plans have been met, it is important that you check for a few things before a website is made live. In the following paragraphs, we will mention a few important checklists that need to be followed before launching a website. Design

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SEO for LinkedIn: How to Optimize Your LinkedIn Profile for Search Engines

Just like any other web presence you have, you should to keep SEO for LinkedIn in mind when you are setting up your professional profile on the site. Fortunately, there are many easy steps to take to do this.The first thing to do is to use the privacy settings on your account to ensure your profile is visible to the public. The first thing to do is to use the privacy settings on your account to ensure your profile is visible to the public. Another LinkedIn tip to keep in mind is to keep your content short and to the

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Small Business website SEO: What is Over-Optimization?

Small business SEO is a bit like being a chef. Anyone who’s done a lot of baking before knows that it’s both too little and too much of an ingredient or method that can ruin a cake. You don’t want to over-whip cream or else it turns into butter. Similarly, the world of small business website search engine optimization needs an appropriate level of work – not too much and not too little. How can this be? Isn’t all SEO good SEO? Well, not really – not if you’re overdoing it. Let’s explore further. Can a Site be Too Optimized?

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