Category Archives: Small Business Matters

What Material Design by Google means for Marketers

The growth and expansion of internet and smart devices has been exponential. To sum it up in a fewer words, it is a digital world we live in today, thanks to the World Wide Web, the businesses and customers have come closer and the information flows faster than ever before. And that where latest Material Design by Google comes in picture, focusing on user experience, giving your best on every screen, every device. So what exactly does all this holds for a marketer, any lessons for better online marketing, branding? Google’s attempt through Material Design is to form a visual language

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Making a Great Impression Online

An approximation 40% of the world population is on internet today, which makes it a lucrative 3 billion people across the world, and this is expanding per minute, to say the least. Speaking country-wise, United States, Germany, France, U.K., and Canada boost with the highest penetration with over 80% of population. Hence making it inevitable to have a remarkable online presence for enhanced visibility and credibility online. So what exactly does it take to have a great impression, brand building online: Speak their Language: As they famously say it, “It is not about what you say, but how you say

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Small Business Mistakes to Avoid in 2014

We do learn from our mistakes. In business, however, it is better to avoid a mistake than to learn from it. The cost of a small mistake might have a huge ripple effect that may crush the business you are trying to build. The following are few of such small mistakes you could avoid this year or any year for that matter. Social Media Hype It is really cool to have thousands of following on the social media. And it has been proven over time how social media can help you boost sales too,  but jumping on it right away

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Why We Love Social Media & You Should, Too!

Facebook has 1.3 billion monthly active users Twitter has 260 million monthly users YouTube has another 1.3 billion monthly unique users LinkedIn has 200 million unique monthly users And so on. In an approximation, there are 4.2 billion users across the top social media networks, ready to hear you, your brand story and may be take some action. And hence, the reason why and how social media has become such an inevitable part of your brand building and marketing mix. Apart from this, things that have added to the affection for social media include: 1. Convenience Accept it or not,

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Accountant Websites Got Greater ROI

Technology has changed the way people make decisions, shop, to an extent that it has changed the way we live today. Our entire lifecycle from the time we wake up till we go back to bed, it revolves around the technology/internet for almost everything be it entertainment, work, or studies. We prefer discussing everything with Google before making any decision. And that’s what makes a professional website all the more important for every business. If you want to stay in business, make sure you have a website, and if you want it to grow, reach prospects globally than make sure

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5 Reasons You Need to Move to Responsive Websites

With plethora of mobile communication devices entering the market every day, I wonder which device are you currently on, and accessing this blog piece. It could be a tablet, laptop, wide-screen desktop or may be your smartphone, but one thing is for sure, Mobile devices are not just affordable and easily prevalent but have become one of the highest consumer of digital content. And adding to the desirability is the latest research which concludes that, 70% of mobile searches lead to online action within an hour. Above all facts lead us to one thing and that is the importance and

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The Art of Getting Likes on Facebook

With the kind of popularity and adulation across the globe, Facebook needs no description and the reason, why you should expand your business on Facebook. With more than 1.32 billion monthly active users and over 829 million daily active users, this is one medium every business needs to tap. And in case you have not started taking your Facebook account seriously, than we suggest you to think twice, before it’s too late. And in case you are there already or these data have finally awaken you, following are the quick tips you could engage in to get more Likes on

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Small Business — Effective Digital Marketing Strategies & Ideas: Series 3

Before we discuss another noteworthy marketing strategy, let’s think and reason out why would anyone come to your website? Why would they spend their time reading, your information/thoughts/about you? Why of all would they choose to interact with you? The answer could be you are an expert in that field, you can guide them well with their queries and/or may be you know it all. But of all above, one thing is for sure and a must, and that is your content strategy to engage, share information, form a connect is perfect. And that’s what we plan to get yours

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Small Business — Effective Digital Marketing Strategies & Ideas

You might be producing best of the product, or providing flawless services or simply selling the finest, but for it to sell and your business to succeed and flourish, your target audience/potential customers need to know about you — you need to market yourself, your business. And that’s what this blog is all about — effective digital marketing tips for Small & Medium Businesses. So let me come out clearly. Grow out of your Shop Foremost, you need to be present online, and that’s why we are here — Web Start Today, a premium website builder. A website, aptly designed

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‘Google My Business’ – Have You Registered?

Something which is of utmost importance and always in demand for every business is — customers. Customers are the real king and Google’s latest addition into its sash, “Google My Business” aids you in exactly reaching out and connecting, bonding with more and more customers day-in and out. Unlike its previous attempts, this time Google has come up with stronger, firmer platform, and that’s why we, Web Start Today recommend and help our customers to “Google My Business”. So what exactly does it mean for you, a businessman? • An effective avenue to share: While a website is a great

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