Category Archives: Small Business Matters

2015 Digital Marketing Trends

With over 3 billion internet users in the world, which makes it a lucrative 40% population of the world, and further expanding every second, to say the least, Digital Marketing has become an integral part of any organization’s marketing strategy. Digital marketing has become an inevitable tool if a brand wishes to grow globally and increase its visibility and credibility in the online world. While there are various tools and avenues to market your brand online, following are some trends which shall rule the digital world in 2015: Marketing Analytics If the stats are to be believed, marketing analytics spending

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Is Your Business 2015 Ready

Before you start getting involved and busy with your 2015 targets, lets hold down for a while and check if your business is 2015 ready? Is it all brushed up with the latest strategies and technologies to woo the target audience, is it ready for  an impressive impression in coming year, or it needs to take a fresh re-look? Let’s check it here: Assess Yourself: We are sure you did your balance sheet well but then there is more to it. Some questions you need to ask yourself to understand where your business is heading to v/s how you plan

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Social Media Trends to Cash on This Holiday Season

If the stats are to be believed, there are over 1 billion active Facebook users, approx. 800 million Google+ active users, and another 300 million active users on Twitter. Social Media is indisputably the mass influencer and a great platform to reach out to global audience. And festive season is one of the best times to engage your target audience and be a part of their decisions. Let’s see how: Tell Them a Story Stories have charmed people for years, beyond the bounds of age, caste, and location. We all have had our favorite stories and stories we can or

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Social Media & Holiday Season: Blending the Best of Both

Social Media has evolved from a brand amasser, which helped them create visibility, reach out to wider audience, and gather brand fans & followers; to social commerce stop. And holiday season acts as the perfect topping on this social retail icing. While a lot of businesses come out with great deals and offers to make most out of this festive season but quite a lot of them forget to leverage the most raging tool – Social Media. We, as a business owner need to understand the reach and power social media can bring to any business. And holiday season amongst

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Is it the time to move to Mobile Web Design?

A lot is being said and talked about moving to responsive, mobile web designs. But is it really the time? Lets see what facts have to say about it.

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Driving Web Traffic to your Website for FREE

Websites have become one of the most significant organization’ asset to market and even make a sell to the global audience, online. Website ones built, costs almost nothing to advertise, market and even act as your 24/7 online brand ambassador. Its benefits are well known, but what makes it so productive, getting right web traffic is through right activities. So what are those right activities, and how can we increase web traffic without adding much to the pocket? Let’s see here: Cohesive, Modern yet Simple Site The most important one, make sure an eye-pleasing, easy to navigate, and smart web

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Web Start Today: SEO Friendly CMS

Opting for a Content Management System (CMS) platform for a website is an intelligent choice. A CMS not just aids in organizing, editing, and modifying the information including content, images, or videos, but it saves a lot of time and money too. And to top it all, if you are lucky enough to search and find a better CMS, just like Web Start Today, you could do it all without any technical knowledge or coding skills too. Web Start Today makes website building and maintenance possible even for a novice. Another very important feature which Web Start Today promises to

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SEO – A Magical Wand or an Over-hyped Nothing

So we often speak and meet a lot of our customers, and apart from few others, all have a similar query, i.e., “Despite having a great website online, why don’t I get traffic? Why don’t people know me? Regardless of providing best of services and numerous testimonials on my website, why don’t they see me when they are looking for similar services?” And we just have one thing to say, “Is your site, search engine optimized?” or “are you following SEO rules?” and what we hear them say is, “Does that really matter?”, or sometimes worse, “what is it?” Before

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What Material Design by Google means for Marketers

The growth and expansion of internet and smart devices has been exponential. To sum it up in a fewer words, it is a digital world we live in today, thanks to the World Wide Web, the businesses and customers have come closer and the information flows faster than ever before. And that where latest Material Design by Google comes in picture, focusing on user experience, giving your best on every screen, every device. So what exactly does all this holds for a marketer, any lessons for better online marketing, branding? Google’s attempt through Material Design is to form a visual language

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Making a Great Impression Online

An approximation 40% of the world population is on internet today, which makes it a lucrative 3 billion people across the world, and this is expanding per minute, to say the least. Speaking country-wise, United States, Germany, France, U.K., and Canada boost with the highest penetration with over 80% of population. Hence making it inevitable to have a remarkable online presence for enhanced visibility and credibility online. So what exactly does it take to have a great impression, brand building online: Speak their Language: As they famously say it, “It is not about what you say, but how you say

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