Category Archives: Small Business Matters

How much does a Free website cost?

If you’re thinking about starting a website or blog, one of the first questions you’ll probably ask yourself is “how much does a website cost?” It’s an important question! Figuring out the best way to start a website early on can save you a ton of money in the long run. It’s true that a website can be free to start, but question here is how can you join in on the fun, and maybe even make some money while doing it? The answer to your question is that a free website-making service will allow you to create a website

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What is your Domain Authority

Domain Authority is a score that predicts how well a website will rank on search engines. It is all about where you place in search engine rankings compared with your competitors. With more than a Billion websites trying to establish themselves on the Internet, it is important to rank yourself according to your authority and credibility. When searched for a specific keyword on the web, Google and many other Search engines use algorithms to decide which search result should be displayed further ahead based on many factors, which are not quite open to the regular internet users. A bunch of

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Capture, Engage, and Convert Customers with Visual Branding

Have you ever met someone and walked away with “winner” or “loser” in mind? We, human beings, have a habit of making a perception about everything, be it about other humans, plants, things, business or websites. We make snap judgments about whether or not one is “trustworthy” only after a few seconds of looking at someone and accordingly evaluating the person. Therefore, it is worth giving each new encounter your best shot. If you want to make a lasting impression on your target audience, then make the right decisions. Human beings are wired to react to visuals much more than

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Quick ways to increase ‘CONVERSION RATE’ on your website

As we have already rolled into 2015, the world of websites and development is changing more rapidly than ever before. The traffic to your website is one of the key factors important for the success of your business. Leads, sales, and revenue are the outcome of traffic to your website. Therefore, let’s look at ways to increase ‘conversion’ rate of your website. However, before that, let’s understand “‘conversion’ rate” ‘Conversion’ rate is the percentage of users who take a desired action and ways to increase the ‘conversion’ rate of your website is itself given by the word “CONVERSION” 1. Clear

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2015 Digital Marketing Trends

With over 3 billion internet users in the world, which makes it a lucrative 40% population of the world, and further expanding every second, to say the least, Digital Marketing has become an integral part of any organization’s marketing strategy. Digital marketing has become an inevitable tool if a brand wishes to grow globally and increase its visibility and credibility in the online world. While there are various tools and avenues to market your brand online, following are some trends which shall rule the digital world in 2015: Marketing Analytics If the stats are to be believed, marketing analytics spending

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Is Your Business 2015 Ready

Before you start getting involved and busy with your 2015 targets, lets hold down for a while and check if your business is 2015 ready? Is it all brushed up with the latest strategies and technologies to woo the target audience, is it ready for  an impressive impression in coming year, or it needs to take a fresh re-look? Let’s check it here: Assess Yourself: We are sure you did your balance sheet well but then there is more to it. Some questions you need to ask yourself to understand where your business is heading to v/s how you plan

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Social Media Trends to Cash on This Holiday Season

If the stats are to be believed, there are over 1 billion active Facebook users, approx. 800 million Google+ active users, and another 300 million active users on Twitter. Social Media is indisputably the mass influencer and a great platform to reach out to global audience. And festive season is one of the best times to engage your target audience and be a part of their decisions. Let’s see how: Tell Them a Story Stories have charmed people for years, beyond the bounds of age, caste, and location. We all have had our favorite stories and stories we can or

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Social Media & Holiday Season: Blending the Best of Both

Social Media has evolved from a brand amasser, which helped them create visibility, reach out to wider audience, and gather brand fans & followers; to social commerce stop. And holiday season acts as the perfect topping on this social retail icing. While a lot of businesses come out with great deals and offers to make most out of this festive season but quite a lot of them forget to leverage the most raging tool – Social Media. We, as a business owner need to understand the reach and power social media can bring to any business. And holiday season amongst

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Is it the time to move to Mobile Web Design?

A lot is being said and talked about moving to responsive, mobile web designs. But is it really the time? Lets see what facts have to say about it.

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Driving Web Traffic to your Website for FREE

Websites have become one of the most significant organization’ asset to market and even make a sell to the global audience, online. Website ones built, costs almost nothing to advertise, market and even act as your 24/7 online brand ambassador. Its benefits are well known, but what makes it so productive, getting right web traffic is through right activities. So what are those right activities, and how can we increase web traffic without adding much to the pocket? Let’s see here: Cohesive, Modern yet Simple Site The most important one, make sure an eye-pleasing, easy to navigate, and smart web

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