Category Archives: Small Business Matters

Driving Web Traffic to your Website for FREE

Websites have become one of the most significant organization’ asset to market and even make a sell to the global audience, online. Website ones built, costs almost nothing to advertise, market and even act as your 24/7 online brand ambassador. Its benefits are well known, but what makes it so productive, getting right web traffic is through right activities. So what are those right activities, and how can we increase web traffic without adding much to the pocket? Let’s see here: Cohesive, Modern yet Simple Site The most important one, make sure an eye-pleasing, easy to navigate, and smart web

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Web Start Today: SEO Friendly CMS

Opting for a Content Management System (CMS) platform for a website is an intelligent choice. A CMS not just aids in organizing, editing, and modifying the information including content, images, or videos, but it saves a lot of time and money too. And to top it all, if you are lucky enough to search and find a better CMS, just like Web Start Today, you could do it all without any technical knowledge or coding skills too. Web Start Today makes website building and maintenance possible even for a novice. Another very important feature which Web Start Today promises to

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SEO – A Magical Wand or an Over-hyped Nothing

So we often speak and meet a lot of our customers, and apart from few others, all have a similar query, i.e., “Despite having a great website online, why don’t I get traffic? Why don’t people know me? Regardless of providing best of services and numerous testimonials on my website, why don’t they see me when they are looking for similar services?” And we just have one thing to say, “Is your site, search engine optimized?” or “are you following SEO rules?” and what we hear them say is, “Does that really matter?”, or sometimes worse, “what is it?” Before

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What Material Design by Google means for Marketers

The growth and expansion of internet and smart devices has been exponential. To sum it up in a fewer words, it is a digital world we live in today, thanks to the World Wide Web, the businesses and customers have come closer and the information flows faster than ever before. And that where latest Material Design by Google comes in picture, focusing on user experience, giving your best on every screen, every device. So what exactly does all this holds for a marketer, any lessons for better online marketing, branding? Google’s attempt through Material Design is to form a visual language

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Making a Great Impression Online

An approximation 40% of the world population is on internet today, which makes it a lucrative 3 billion people across the world, and this is expanding per minute, to say the least. Speaking country-wise, United States, Germany, France, U.K., and Canada boost with the highest penetration with over 80% of population. Hence making it inevitable to have a remarkable online presence for enhanced visibility and credibility online. So what exactly does it take to have a great impression, brand building online: Speak their Language: As they famously say it, “It is not about what you say, but how you say

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Small Business Mistakes to Avoid in 2014

We do learn from our mistakes. In business, however, it is better to avoid a mistake than to learn from it. The cost of a small mistake might have a huge ripple effect that may crush the business you are trying to build. The following are few of such small mistakes you could avoid this year or any year for that matter. Social Media Hype It is really cool to have thousands of following on the social media. And it has been proven over time how social media can help you boost sales too,  but jumping on it right away

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Why We Love Social Media & You Should, Too!

Facebook has 1.3 billion monthly active users Twitter has 260 million monthly users YouTube has another 1.3 billion monthly unique users LinkedIn has 200 million unique monthly users And so on. In an approximation, there are 4.2 billion users across the top social media networks, ready to hear you, your brand story and may be take some action. And hence, the reason why and how social media has become such an inevitable part of your brand building and marketing mix. Apart from this, things that have added to the affection for social media include: 1. Convenience Accept it or not,

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Accountant Websites Got Greater ROI

Technology has changed the way people make decisions, shop, to an extent that it has changed the way we live today. Our entire lifecycle from the time we wake up till we go back to bed, it revolves around the technology/internet for almost everything be it entertainment, work, or studies. We prefer discussing everything with Google before making any decision. And that’s what makes a professional website all the more important for every business. If you want to stay in business, make sure you have a website, and if you want it to grow, reach prospects globally than make sure

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5 Reasons You Need to Move to Responsive Websites

With plethora of mobile communication devices entering the market every day, I wonder which device are you currently on, and accessing this blog piece. It could be a tablet, laptop, wide-screen desktop or may be your smartphone, but one thing is for sure, Mobile devices are not just affordable and easily prevalent but have become one of the highest consumer of digital content. And adding to the desirability is the latest research which concludes that, 70% of mobile searches lead to online action within an hour. Above all facts lead us to one thing and that is the importance and

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The Art of Getting Likes on Facebook

With the kind of popularity and adulation across the globe, Facebook needs no description and the reason, why you should expand your business on Facebook. With more than 1.32 billion monthly active users and over 829 million daily active users, this is one medium every business needs to tap. And in case you have not started taking your Facebook account seriously, than we suggest you to think twice, before it’s too late. And in case you are there already or these data have finally awaken you, following are the quick tips you could engage in to get more Likes on

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