Category Archives: Social Media

Risk of Getting Penalized by Google Algorithm.

Google algorithm change is not just a dip; however, a sharp drop-from-a-precipice traffic loss. It’s the nightmare of every website owner more so for those who rely on the search engines to get traffic. You are in a roller coaster ride of troubles, when your website gets hit by a Google algorithm change or update. It is painful to get hit by algorithm change. The drop in traffic is often steep and immediate. The worst part is that it is a continuous pain that you will feel for months or even for years. The problem with an algorithm hit is

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Make Your Website a Better Salesperson

What’s the goal of your website? To sell a product? To gain registered users? or To solicit donations? Regardless of your goal, a great way to succeed on the Web is to think of your website as your online salesperson. Whenever you are making a decision on design, site structure, content, or copy, keep this concept of a salesperson in your mind, because really, your website is your salesperson on the Web. It’s your website, not you, that interacts with customers, and drives sales (or conversions) online. So make your website the best salesperson. It can be done by following

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How much does a Free website cost?

If you’re thinking about starting a website or blog, one of the first questions you’ll probably ask yourself is “how much does a website cost?” It’s an important question! Figuring out the best way to start a website early on can save you a ton of money in the long run. It’s true that a website can be free to start, but question here is how can you join in on the fun, and maybe even make some money while doing it? The answer to your question is that a free website-making service will allow you to create a website

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How much does a website cost?

It can be exciting to get started on a new business, and in a lot of ways, the web has made it easy to get a new business website off the ground quickly. The first thing you need to know when trying to budget web design costs is your needs. There are a number of things that can cost you money, including: Is this a new site or a redesign? Do you need blog or content management functionality? Do you have graphics already created for the site? Or are you using a template? Or do you need completely custom images

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What is your Domain Authority

Domain Authority is a score that predicts how well a website will rank on search engines. It is all about where you place in search engine rankings compared with your competitors. With more than a Billion websites trying to establish themselves on the Internet, it is important to rank yourself according to your authority and credibility. When searched for a specific keyword on the web, Google and many other Search engines use algorithms to decide which search result should be displayed further ahead based on many factors, which are not quite open to the regular internet users. A bunch of

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Challenges while building a Multilingual Website

Let’s face it, even though English is a popular international language, there are over thousands of other languages around the world. In this global economy, you really don’t need to be reminded that you work on the World Wide Web. The need for targeting clients in more than one country, or who speak different languages, has never been greater. There are multiple challenges which must be considered when building a multilingual website. We need to ask a lot more questions, not the least of which is if unique site architecture will be required for each language. Will there be different

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Social Media Trends to Cash on This Holiday Season

If the stats are to be believed, there are over 1 billion active Facebook users, approx. 800 million Google+ active users, and another 300 million active users on Twitter. Social Media is indisputably the mass influencer and a great platform to reach out to global audience. And festive season is one of the best times to engage your target audience and be a part of their decisions. Let’s see how: Tell Them a Story Stories have charmed people for years, beyond the bounds of age, caste, and location. We all have had our favorite stories and stories we can or

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Social Media & Holiday Season: Blending the Best of Both

Social Media has evolved from a brand amasser, which helped them create visibility, reach out to wider audience, and gather brand fans & followers; to social commerce stop. And holiday season acts as the perfect topping on this social retail icing. While a lot of businesses come out with great deals and offers to make most out of this festive season but quite a lot of them forget to leverage the most raging tool – Social Media. We, as a business owner need to understand the reach and power social media can bring to any business. And holiday season amongst

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Why We Love Social Media & You Should, Too!

Facebook has 1.3 billion monthly active users Twitter has 260 million monthly users YouTube has another 1.3 billion monthly unique users LinkedIn has 200 million unique monthly users And so on. In an approximation, there are 4.2 billion users across the top social media networks, ready to hear you, your brand story and may be take some action. And hence, the reason why and how social media has become such an inevitable part of your brand building and marketing mix. Apart from this, things that have added to the affection for social media include: 1. Convenience Accept it or not,

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The Art of Getting Likes on Facebook

With the kind of popularity and adulation across the globe, Facebook needs no description and the reason, why you should expand your business on Facebook. With more than 1.32 billion monthly active users and over 829 million daily active users, this is one medium every business needs to tap. And in case you have not started taking your Facebook account seriously, than we suggest you to think twice, before it’s too late. And in case you are there already or these data have finally awaken you, following are the quick tips you could engage in to get more Likes on

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