With social media touching and influencing the lives of each and every one of their customers, most companies are going the content way. So what is content writing, and why should you use it? Read on…
It all begins with content
Content marketing is the act of providing meaningful, engaging and captivating content to your customers in order to drive sales and build lasting relationships. The key is to give them something that is actionable – something they can ‘do’ stuff about. And then ask them to spread the word. Content writing influences the top of your sales funnel. It drives customers towards your brand, increases awareness and ensures repeat visits. A strong content strategy will help you build a large target audience. In terms of business churning, content marketing produces three times more leads per dollar than any other kind of online marketing.
Why go social?
To understand this, let us first analyse what content is. Most conventionally, content comprises of blogs, infographics, podcasts, white papers, Ebooks, case studies and the like. Content is highly visually appealing and can excite the user into action. So obviously, the best platform for content is social media. This gives the user something he can ‘do’ about the content. Facebook gives you the option to ‘like’ or ‘share’, Google + goes the +1 way and blogs often have the option to follow and invite. All this can benefit your business a great deal. It helps your content go viral. For every one person creating a story out of your content, a thousand others see it.
How does that help?
As of 2013, social media reaches out to over 2 billion users. This makes the social media your biggest platform ever. What’s more, Companies with a social media presence were able to attract over 55% more traffic, 97% more inbound links, and an immense positive impact on their brand value. So how can you use it to your advantage?
Target, target, target!
You can select the gender, region, age, interests and likes, for your intended audience! It’s a massive money saver and ensures only relevant people check you out. No more filtering, sorting, struggling.
Don’t sell, connect!
Social media is your window into the lives of your potential customers. Suggest products out of your portfolio to blend in seamlessly into your customer’s lives. Make the offers so compelling, they simply can’t resist!
Small acts make mighty gestures
Social media makes customer service so much easier! It can help you offer personalized services to a great extent. Nothing ever works better in a marketing campaign than those small gestures that say ‘we care’.
Great, so how do you start?
So let’s look at a few prominent media where you can share your content to get higher visibility.
WordPress: If you’re sharing content, a blog is like your home. This is the base, and all your content needs to be reflected on your blog. Besides, it’s a terrific interaction tool. It attracts lesser audience but builds the strongest customer relationships. Similar channels: Blogger
YouTube: Videos are always the best tool to deliver content. They ensure maximum engagement and understanding. The flip side is that they are often cumbersome and expensive to develop. If your aim is to educate your customers, videos work the best.
Squidoo: Squidoo offers enormous flexibility and complete customization of the content you want to present. With a huge community of users, it will get you started on the right footing. Brand awareness tactics work best with Squidoo.
Facebook: The sheer mass of users on Facebook can make your content go insanely viral. But you truly need to know your audience before you hit this one. With so many users, it’s easy to get lost in the Facebook maze. Similar channels: Google +, Twitter
Stumbleupon: This is an excellent tool for graphical and picture based content. Your content can also be immensely targeted through Stumbleupon.
With the multiple targeting options and the smart tools that each of these offers, you can genuinely connect to your customers with the proper content. So gear up, create content, and use social media to spread the word!