Small business owners know that Adwords tips aren’t just a benefit to their business – if you want to get your small business listed at the top of Google, they can be a necessity.
Even so, Adwords campaign management can be a complicated undertaking. It requires focused administration in order to ensure that money is being funneled to the right keywords and away from the wrong ones. But if you’re interested in small business marketing, then you already know that Adwords campaigns are crucial for your small business because they capture customers exactly when they are ready to buy.
Google understands this too – a lot of their Adwords revenue comes from small business. That’s why they like to make things easier on small business owners who otherwise wouldn’t use Adwords. If you own a small business – even one with a largely offline presence – it’s time to take advantage of Google’s features in order to get the maximum return on your investment of both money and time. Here are three reasons you should be using Adwords already.
Reason #1: Adwords Express
This is one of those Adwords tips for “amateurs” of small business marketing who want to use Adwords but aren’t exactly sure where to start.
Have you ever Googled for your small business’ service in your area and felt disappointed that your site – or even company phone number – was nowhere to be found?
That’s the kind of need Adwords Express can fill. It’s basically a “set it and forget it” service for people who don’t want or even know how to ceaselessly optimize the performance of their Adwords campaigns. Adwords Express is aimed at small businesses who want to appear in local searches without any fuss.
Reason #2: Adwords Remarketing Campaign
Remarketing might sound like a foreign concept, but it’s likely that you’ve seen it online already. It happens every time you visit a web page for a product and you notice ads for that product appearing all over your browser even after you’ve left the site. You’re being remarketed to.
You, too, can remarket through an Adwords remarketing campaign. you can have your ads appear on websites visited by people who have already seen yours. It’s a great way to keep your site “sticky” in your customers’ minds and to ensure that they don’t forget your brand after just one visit.
Reason #3: Adwords Place Listing
If you’re a small business that doesn’t focus on Internet leads because you require in-person clients, you can still use Adwords tips to your advantage. A primarily offline business will still want people to Google its type of business in the area and find its services listed high in the rankings.
If you don’t know how to SEO your way to the top, you could always sponsor your way to the top through Adwords – and since you can list products, addresses, contact information, phone numbers, etc., you should have no problem attracting in-person clients with an Adwords place listing. The more information you return to someone searching for your service, the more you come across as a professional, capable service – and the more likely your potential customers are going to turn into paying customers.