Facebook for Business: Balancing your Personal and Professional Posts with Lists

June 15th, 2012 By Super Admin | comment

If you’re online, you are likely active on Facebook at some point of the day – and you aren’t alone. Facebook is the world’s largest and most popular social network, with 175 million people logging in each day. With so much going on, it can be difficult to separate your personal and business updates and interactions, but there are some very good reasons to do so.

When you first brought your business online and began marketing, you may have only had a few followers – so it made sense to combine them with your personal Facebook account. As your business grows, you’ll find that you don’t want to share the personal details of your life with your colleagues and customers. Using Facebook for business is a little different from using it personally, since you’ll want to share only some of your status updates with your customers and colleagues.

Your great aunt Marge will want to hear that your toddler used the potty successfully this afternoon – but your potential clients and customers really don’t want to hear about your kid’s bathroom habits. You’ll also want to avoid posting bathing suit photos, off-color jokes or other fun tidbits your friends will appreciate, but your business contacts will not.  While you need to have a separate Facebook account for your business, your personal and professional contacts will often collide on your personal account, too. So what do you do?

There’s actually an easy solution for using Facebook for business – just set up your Facebook account with separate lists for business contacts and personal friends. It is fast and easy to create profiles, and you won’t have to worry about who is reading your personal updates or viewing your personal photos.

Using Facebook’s Lists feature allows you to separate your contacts one time and then choose which group you want to share your updates with each time you post. It’s quick and easy to do, and you’ll only have to set up your lists once.

How to Use Facebook ListsÂ

You’ll need about a half hour to set up your lists, depending on how many contacts you have. Use the following steps to sort your professional and personal contacts and start using Facebook for business:

  1. Log in to your Facebook account
  2. Create a list for personal friends:  Use the mouse to hover over one of your personal friends names. A dropdown list will appear that will give you the option of sorting this friend into a category. For the first friend, scroll down the list and click “New List” to create a new list. Name your new list “Personal Friends.”
  3. Add your personal friends to your new list: Hover over each of your friends and sort them into your new Personal Friends list by checking the “Personal Friends” box in the dropdown window. You’ll need to do this for each of your personal friends so they will see your personal posts. Make sure you do not include your business contacts on this list.
  4. Create a list for business contacts: Use the same process to create a new list for business contacts by selecting one contact and hovering over his name. When the dropdown box appears, choose “New List” and name this list “Business Contacts.”
  5. Add your professional contacts to your business list: Go through your list of friends and add any professional or business contacts to your new “Business Contacts” list by hovering over each name and then checking the group to add them.
  6. Posting to your lists: Each time you make a status update, you have the option of posting your information publicly or to select groups. When you type your post, at the lower right corner of the box you type in there is a dropdown menu that allows you to select who will see the post. Choose “Public” for your business posts, and every contact on your list will be able to see what you share. Choose “Personal Friends” for your personal, fun and family posts, and only the people on your Personal Friends list will see these posts.






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