If youâ€™re online, you are likely active on Facebook at some point of the day â€“ and you arenâ€™t alone. Facebook is the worldâ€™s largest and most popular social network, with 175 million people logging in each day. With so much going on, it can be difficult to separate your personal and business updates and interactions, but there are some very good reasons to do so.
When you first brought your business online and began marketing, you may have only had a few followers â€“ so it made sense to combine them with your personal Facebook account. As your business grows, youâ€™ll find that you donâ€™t want to share the personal details of your life with your colleagues and customers. Using Facebook for business is a little different from using it personally, since youâ€™ll want to share only some of your status updates with your customers and colleagues.
Your great aunt Marge will want to hear that your toddler used the potty successfully this afternoon â€“ but your potential clients and customers really donâ€™t want to hear about your kidâ€™s bathroom habits. Youâ€™ll also want to avoid posting bathing suit photos, off-color jokes or other fun tidbits your friends will appreciate, but your business contacts will not. Â While you need to have a separate Facebook account for your business, your personal and professional contacts will often collide on your personal account, too. So what do you do?
Thereâ€™s actually an easy solution for using Facebook for business â€“ just set up your Facebook account with separate lists for business contacts and personal friends. It is fast and easy to create profiles, and you wonâ€™t have to worry about who is reading your personal updates or viewing your personal photos.
Using Facebookâ€™s Lists feature allows you to separate your contacts one time and then choose which group you want to share your updates with each time you post. Itâ€™s quick and easy to do, and youâ€™ll only have to set up your lists once.
How to Use Facebook ListsÂ
Youâ€™ll need about a half hour to set up your lists, depending on how many contacts you have. Use the following steps to sort your professional and personal contacts and start using Facebook for business:
- Log in to your Facebook account
- Create a list for personal friends: Â Use the mouse to hover over one of your personal friends names. A dropdown list will appear that will give you the option of sorting this friend into a category. For the first friend, scroll down the list and click â€œNew Listâ€ to create a new list. Name your new list â€œPersonal Friends.â€
- Add your personal friends to your new list: Hover over each of your friends and sort them into your new Personal Friends list by checking the â€œPersonal Friendsâ€ box in the dropdown window. Youâ€™ll need to do this for each of your personal friends so they will see your personal posts. Make sure you do not include your business contacts on this list.
- Create a list for business contacts: Use the same process to create a new list for business contacts by selecting one contact and hovering over his name. When the dropdown box appears, choose â€œNew Listâ€ and name this list â€œBusiness Contacts.â€
- Add your professional contacts to your business list: Go through your list of friends and add any professional or business contacts to your new â€œBusiness Contactsâ€ list by hovering over each name and then checking the group to add them.
- Posting to your lists: Each time you make a status update, you have the option of posting your information publicly or to select groups. When you type your post, at the lower right corner of the box you type in there is a dropdown menu that allows you to select who will see the post. Choose â€œPublicâ€ for your business posts, and every contact on your list will be able to see what you share. Choose â€œPersonal Friendsâ€ for your personal, fun and family posts, and only the people on your Personal Friends list will see these posts.