Making of an effective website: The real competition

Making of an effective website: The real competition

April 7th, 2015 By Super Admin | comment

Everyday, there are new propositions coming into the market. You need to be instant and fast to put your ideas and skills across, to make your point before your competitors do so. We help you do that to stay ahead of the game.

First, it is important to understand the characteristics that can make or break the effectiveness of your website. Therefore, it is important to know the key elements of an effective website, which are:

1. Appearance
2. Content
3. Multi-device website
4. Search Engine Optimization

1. Appearance
Everyone (grandparents included) have a website these days. The web is getting more crowded day by day, with literally dozens of websites being added by the minute. It is becoming harder and harder to get noticed among the masses. Maybe, it does not seem to be that simple, but talent and experience do matter, with which anyone can turn their home page into something prettier within mere minutes.

So what makes a web design eye-catching?
The 7 key principles that make a website look attractive: Balance, Grid, Color, Graphics, Typography, White space, and Connection.

It is easy to create a beautiful and functional website by keeping the design elements in mind. The principles of effective web design can help your website be more engaging, useful, and memorable for visitors.

2. Content
Content is key to your website. The content makes customers focus on important things like what you do or highlight your best work for the customers. Don’t forget, your competitors also have websites; therefore the content on your website can quickly work as your own web marketing tool. Your customer may not be able to see relevant analytics, but the content is visible up-front, sufficient to draw in the customer. The content of your website should completely depend on what message you want your website to convey. Images should be relevant to your product or company to help the customer to focus on your offering.

From the customers’ point of view, the best site design includes meaningful text. This is one of the reasons why a user-friendly print-version of web pages is essential for a good user experience.

3. Multi-device website
In the business world, you have to stay ahead of the competition. So, if more and more users are using their mobile devices to search and make purchases online, you have to engage that audience with a mobile-friendly site. In fact, 85 percent of adults believe that a mobile site must be as good, if not better than a desktop site.

Chances are that your competitors aren’t making use of responsive designs (this means your website will adjust to different screen widths), and that they may be losing out on potential customers. This is one way that you can stay ahead of your competitors and convert your customers to clients.

It is now commonplace to access websites from multiple devices with multiple screen sizes, making it important to make your website an all-device-friendly site. If your website is not all-device-friendly, you can either rebuild it in a responsive layout or you can build a dedicated mobile site (a separate website optimized specifically for mobile users.)

4. Search Engine Optimization
Research and analyze the kind of items, keywords or phrases that your prospects are searching for and that relate to your business, and potentially drive them to your site. Also, examine the writing style and tone used by competitors to reach out to the target audience. Likewise, make an impactful presentation by using the apt tone and style with keywords neatly embedded within the text to reach your prospects and which subsequently makes it to Google’s top ranks.

Some SEO basics include meta tags, title tags, clean and descriptive titles, alt tags, and keyword rich URLs. The basic and mandatory in-page SEO activities highlight your website on search engines and entrusts your site as a search engine friendly website.

There’s no magic formula to create a great web page that everyone will visit and revisit, but there are things you can do to increase website traction. More importantly, focus on making the site easy to use and as user-friendly as possible. It should also load quickly and provide what the readers want right up-front.

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