Local marketing for small businesses is as important as breathing for humans. Small businesses can thrive on local marketing as it directly targets their potential and loyal customers. Most of the customers these days are either searching for products online or going through product reviews on various websites. Online local marketing creates visibility and provides credibility to small businesses. Also, local marketing through the internet requires minimum cost and time but yields maximum results. Every small business owner should take advantage of these quick local marketing tips:
Connect on Social Media: Create aFacebook fan page, Twitter and Google Plus business profile pages for your small business to connect with your customers online. Post and tweet special offers, discounts, product ranges, images, videos to get your customers intrigued and reap the benefits of powerful online conversations.
Submission to Local Directories: Make sure that you get your business listed in major local directories and search engine platforms such as Google, Yahoo!, Bing, YellowPages.com, InsiderPages.com, and Local.com. All of these can drive enormous traffic to your website as well as your store.
Get listed on Google+ Local: Google+ Local helps users discover and share places. It provides users with detailed insight into businesses before they go and actually visit. It also offers user reviews that help consumers decide whether it is worth visiting or not. A local Google+ page for a business includes address, map, reviews, photos, and other useful information that can help boast local business.
Start a Business Blog: Blogging is a good way to engage customers and get found online. Update your blog weekly with fresh posts related to your business and make the information useful for your buyers. You can upload photos and videos to make it more interesting. Respond to all the comments and make the most out of your blog posts.
Write a Press Release: Create a professional press release for your business announcing a special offer or launch of a new service or product. Upload it on the free press release publishing websites and get your business noticed. If it will be local newsworthy, it could also get picked up by local newspapers and provide you free publicity.
Participate in Discussions: Identify online discussions that are related to your business and take part in them to promote your business in a subtle manner. There are lots of youngsters who regularly visit such discussion forums and also rely on them to get useful information.
Comment on Blogs: Identify popular blogs that are related to your business and make comments that can help popularize your business.
These online local marketing tips can build your brand online and make sure that your business is not lost in the clutter. You can easily reach your current and potential consumers without spending money or time.