Google algorithm change is not just a dip; however, a sharp drop-from-a-precipice traffic loss. It’s the nightmare of every website owner more so for those who rely on the search engines to get traffic. You are in a roller coaster ride of troubles, when your website gets hit by a Google algorithm change or update. It is painful to get hit by algorithm change. The drop in traffic is often steep and immediate. The worst part is that it is a continuous pain that you will feel for months or even for years.
The problem with an algorithm hit is that you may not know what exactly to fix and how to fix it. Google will not tell you what is wrong with your website; nor will it tell you how to fix the same. Google has a long history of algorithm updates.
Google’s algorithm does the work for you by searching out Web pages that contain the keywords that you used to search, and then it assigns a rank to each page based on several factors like how many times that keywords appear on that page. Higher ranked pages appear further up in Google’s Search Engine Results Page, SERP, which means that the best links relating to your search query are theoretically the first ones Google lists.
The placement of keyword plays important role in how Google finds websites. Google searches for keywords throughout the page. The good idea is to include the keyword in the Web page’s title. Google also looks for keywords in the headings. Headings have a range of sizes. The keywords in large headings are more valuable than they are in small headings. The dispersal of keyword is even important.
Each year Google changes its search algorithm many times. However, most of those changes are minor. Every few months Google rolls out a “major” algorithmic update that affects search results in a significant way.
Every problem will require a slightly different solution; however, few things that you can try are:
1. Accept that there is something that is not right: It is not easy to accept that there is something wrong. Maybe your website has always been converting your visitors to sales or in generating advertising income but you need to remember the fact that your Google traffic plummeted which means that Google has found something that it does not like on your site.
2. You should determine what update hit your site: The steps you can take to recover lost traffic will depend on what hit your site in the first place. For this, you need to check webmaster forums. When webmaster forums say that there is definitely an update then match the date of update with the dates given to the drop in your traffic.
3. Take a look at how you operate: Assess your website and business practices, particularly in regard to Google webmaster guidelines and Google’s definition of quality content.
4. Now make changes: Recovering the traffic is often a result of a combination of factors. There is no magic formula. When you are hit by a algorithm change, your excellent chance of recovery is to rethink about your web presence, and see how you manage and run your website.
A number of things that sites previously hit by Google’s algorithm change have successfully tried to recover traffic are:
- Fix Links
- Improve Content
- Improve User Experience
- Fix Technical SEO Issues
Recent Google Updates are:
- The Quality Update — May 3, 2015: After many reports of large-scale ranking changes, originally dubbed “Phantom 2″, a core algorithm change has been acknowledged by Google impacting the quality signals. The quality update seems to have a broad impact; however, Google did not reveal any specifics about the nature of the signals involved in it.
- Mobile Friendly Update – April 21, 2015: Google announced that they’re starting the global roll out of their mobile-friendly update. The update introduces mobile-friendliness as a ranking factor. It applies to individual pages and not to entire website.