Competition online has never been greater, and more than ever small businesses need to use search engine optimization in order for their websites to be seen. It’s no longer good enough just to have a website – you have to take steps to get it noticed.
It’s hard to say for certain, but it’s estimated that more than 20,000 new domains are registered every day. When your customers go online to look for you, or someone who does what you do, they will likely type a word or phrase into a search engine. The results they get from their search come up in ranked order, with each page showing only showing 10 results. When people are looking at search results, studies show that about 75% of people won’t go past the first page of results, and 90% won’t go past the third or fourth page.
Two Types of SEO
To get the top spot of a search for a particular keyword, or even just on the first page, your website must be qualified for that keyword. The keyword must be used in a meaningful way on your website and not just placed randomly. This is known as Search Engine Optimization, or SEO. There are two types of SEO: On-Page and Off-Page Optimization.
To have a website that is prequalified according to search engine standards, or On-Page Optimization, each individual web page needs to have information labels added to various elements of that page, such as in the title and description tags. This is so search engines will find the page, index it, and rank it. It generally takes an SEO expert about an hour per page to accomplish this. So for a 10-page website, that would require about 10 hours of work.
Off-Page Optimization is getting your website noticed through mentions by other sites, link partnerships and directory listings. Small business SEO should be made up of both On-Page and Off-Page optimization, since both will get you ranked higher in searches. But of the two, you have more control over your On-Page Optimization.
The Web Start Today Advantage
An easy way to increase your On-Page Optimization is by using Web Start Today’s website builder to create your website. All Web Start Today’s website come with industry-specific content that includes appropriate keywords. If you hire someone to do on-page SEO, it will cost around $20 an hour. So if you have a 10-page website, using Web Start Today’s website building tool will save you about $200.
Search Engine Optimization is vital to your small business website, but it doesn’t have to be tricky. Build your website through Web Start Today’s website building tool, and you’ll have your On-Page Optimization taken care of. Then you can concentrate on links, mentions, and directory listings for Off-Page Optimization.