Small business development and entrepreneurship are the backbone of American society. The spirit of enterprise in this country encourages people to start their own businesses, and owning your own company is an opportunity to earn much more than you can by working for someone else.
In the aftermath of the recent recession, the government has been very supportive of small businesses, due to their positive impact on the economy.
Small businesses can be easy to start when you choose one that doesn’t require a lot of money or employees to get going. Once you’ve started your business, here are some tips for business development to build your business faster:
- Join the Small Business Administration (SBA). The SBA has local chapters all over the country. By signing up for your local e-newsletter, you will be informed of resources they offer such as webinars, classes and seminars. Most of these are low cost, or may even be free. SBA classes are usually taught by local business people that can give you one-on-one instruction relating to your own situation.
- Sign up for business programs at local universities. This is not only a good way to get advice and stay on top of new business ideas and trends, but it is also a good way to network with other professionals in your area.
- Join LinkedIn. Using LinkedIn is essential in business today. You must have a professional profile that is complete and contains appropriate keywords. Ask people in your LinkedIn network for recommendations, and give recommendations to them as well. Join groups and become known by not only asking questions and participating in discussions, but by also offering solutions. Eventually you will become known as an expert in your industry. You can also help others by introducing them to people they would like to connect with. When you want to connect with others outside of your network, they will return the favor.
- Look for opportunities in the market due to the downturn. In the current economy, there are a number of areas where growth has been lagging. These are traditionally pockets of opportunity. You can offer your services to companies in these lagging industries for free or a reduced rate. You’ll not only get the satisfaction of helping a struggling business, but you’ll gain valuable experience and get referrals.
- Join community organizations. By joining civic and charitable organizations around your community, you can become known by other business people. When they need your particular skill, you’ll be the first person they call.
The key to small business development is to stay flexible and creative, fill a need and take advantage of the free or low cost opportunities available to become visible and known. With a little effort, you can pursue your own spirit of entrepreneurship and use these ideas to promote your business and make it a success.