Small Business Marketing Advantage: Toll-Free Numbers

July 12th, 2012 By Super Admin | comment

Did you know that Google now offers toll-free numbers that can be instantly accessed on Google Adword ads? This immediate access can result in a larger client base and a better bottom line.

You can add a call extension, sometimes called click-to-call numbers, to your Google advertisement. This allows customers an ultra-easy way to connect and businesses to get detailed reports about the calls they received for any given advertisement.

Everyone benefits:

  • Small businesses can see which ads are really bringing in the leads so they can build their marketing plan accordingly.
  • Callers on traditional phone plans can enjoy the free call.
  • Smart phone users only need to click to connect.

Both types of callers will benefit from the toll-free number and you’ll enjoy more leads through targeted advertisement generation.

Here’s how Cost-Per-Phone (CPP) billing works:

  1. You’ll first need to create call extensions with a Google forwarding toll-free number. This is the number that will appear on all your Google Ad Word ads. This number is forwarded to your regular business number so the calls go through without delay.
  2. Whenever the caller uses the number listed on the AdWords ad the cost-per-click charge will apply. Your ad will also be credited with that call which will help your future ad placements.
  3. You’ll be able to keep track of all calls generated from the ads through your AdWords report. The report will list call time, duration and area code connected to each call. It will also list the cost of calls and phone through summaries by ad groups.
  4. A CPP bid must be at least $1 per call and is added to the cost-per-click (CPC) bid you place for your AdWords advertisement. Your bid impacts your quality score which determines page ranking.

When you combine the benefits of a toll-free number with the AdWords ranking advantages you’ll receive with CPP, you’ll see plenty of reasons to include these 800 numbers in your small business marketing strategy.

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