When you start your own business, small business marketing is vital to your success. In order to attract people as customers, they have to know about you. And today, that means online marketing in addition to the traditional methods.
If you’re new to online marketing, it may seem like a monumental task. But with a few easy steps, you can have your online business going quickly. Here’s how to get started:
- Set up your website, and then use SEO to optimize the pages of your website. This will ensure that your site is found and ranked by search engines. With Web Start Today, you can set up your website easily and all our websites come with industry-specific content that includes appropriate keywords. This will save you around $20 per page, or $200 for a 10-page site, over hiring an SEO expert.
- Now it’s time to start telling people about your website. E-mail your friends and family, and ask them to bookmark your site, as well as share it with people they know. Word-of-mouth advertising is a great addition to SEO.
- Next, start your social media campaign by creating accounts in Google+, Facebook and Twitter. In Google+ and Facebook, you can set up business pages for your company. If you’re not sure whether to create your accounts in your own name or your business name, use this advice: if you are offering your services under a business name, use that. Otherwise, use your own name.
- Once your social media accounts are active, begin to consistently post status updates on these social media sites. Two or three times a week per site is a good number to aim for.
- If your product has visual appeal and images are necessary to your business success, consider a Pinterest account. Pinterest is a network where photos and images are shared by users based on interests, and is another great online marketing effort to attract customers.
- Also set up a LinkedIn account if you are offering professional services. To be effective on LinkedIn, you need to show your knowledge and value. LinkedIn is for business use only, so you will need to watch what you say. It’s a good idea to not link your LinkedIn account to your Twitter or Facebook accounts.
- Finally, set up Google Alerts for your business, as well as for your competitors. You can do this at http://Google.com/alerts. Your alerts will be E-mailed to you. This will let you know immediately if someone says something about your business online, good or bad, and it will allow you to deal with negative issues before they become a problem.
These simple steps make small business marketing a manageable undertaking. And remember, you can save even more work by using Web Start Today to build your website so it is optimized it for SEO. Sign up for your risk-free 30-day trial, and start building your website today.