The advancement in technology and the advent of internet services has transformed the world around us. In this age, knowledge is power and you have it available at the click of your mouse. To put it materialistically, it means anything that can be bought with money is available online for you to buy as also the free wealth of information for easy access. Internet has developed as a big platform, not only for transacting business but also as a brand building and awareness tool, and a communication portal where you can establish business and interpersonal relationships. Internet services like building an online presence are typically valuable for small businesses. To exemplify, if you want to know of a good Italian restaurant near your place you do not pick up your car and hit the road to find one. You go to the internet and search. You read reviews about the restaurant, and that is sufficient to build enough trust in something you had not heard of 5 minutes back that you place an order with them online or over the phone. This highlights the importance online presence holds for small businesses. It certainly draws more business and provides enhanced visibility, especially for the local community. This leads to brand building and reputation. Once you have the foot in the door by delivering good experience, word of mouth propagation can work wonders for you. You also get to know your customers better since you can examine their online behavior and stay ahead of competition with regards to trends and changing aspirations. The rationale behind the importance of online presence for success and growth of small businesses on the basis of consumer behavior is depicted in the infographic and its effect cannot be undermined.
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