Tag Archives: Analyzing Competition

Small Business Marketing: Start by Analyzing Online Competition

There’s a principle in small business marketing online that always seems to ring true: if you’ve thought of it, someone else is probably already doing it. It’s an extension of the old axiom “there are no new ideas.” On the Internet, that’s not necessarily a bad thing. In fact, if your competition has already beaten you to the Google punch, then you can actually learn something from them. A website, of course, is important because customers are online like they’ve never been before. Chances are, your competition is already online looking to draw those customers toward them – and away

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