Tag Archives: online marketing

Online Marketing Strategies To Promote Your Small Business

Small business owners are realizing the undeniable benefits associated with communicating directly with consumers on the Internet; and they are using social media such as Twitter, LinkedIn and Facebook to relay their information.  Other online resources including e-books, blogs and online news releases also play an impactful role with generating positive feedback, from established and potential patrons, which help to generate increased exposure, word-of-mouth advertising and boosted sales. With the array of online marketing strategies available, it certainly behooves any business owner to take advantage of every marketing niche to enhance his or her business’ growth and potential customer traffic.

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Harnessing Facebook Marketing for Small Business development

Marketing is an integral part of any business strategy that aims at succeeding by creating a strong brand in the minds of consumers. Traditional marketing methods are losing viewership bases because they are in effect felt to be not interactive or engaging enough. These rigid structures are being eschewed for a more modern marketing method in the form of social website marketing. Facebook is a social platform that allows for engagement between different people across all demographic groups in all matters of interest. This, combined with the development of Social SEO, means that companies who intend to create profitable brand

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Why Small Businesses Should Build their Online Presence? [Infographic]

The advancement in technology and the advent of internet services has transformed the world around us. In this age, knowledge is power and you have it available at the click of your mouse. To put it materialistically, it means anything that can be bought with money is available online for you to buy as also the free wealth of information for easy access. Internet has developed as a big platform, not only for transacting business but also as a brand building and awareness tool, and a communication portal where you can establish business and interpersonal relationships. Internet services like building

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Online Marketing Tips for What Works in 2013

If you want the best online marketing tips for 2013, you’re going to have to know what trends to follow. After all, we can tell you all you need to know about online marketing – but unless you apply those tactics to the right trends, you won’t likely see the results you’re hoping for in your small business marketing endeavors. With that in mind, let’s explore five definitive trends that are currently looming on the horizon for 2013: 1. Mobile marketing – Mobile technology is not specifically a 2013 development, but you should look forward to making it a priority

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Adwords Tips: 3 Reasons Small Businesses Should Use Google Adwords

Small business owners know that Adwords tips aren’t just a benefit to their business – if you want to get your small business listed at the top of Google, they can be a necessity. Even so, Adwords campaign management can be a complicated undertaking. It requires focused administration in order to ensure that money is being funneled to the right keywords and away from the wrong ones. But if you’re interested in small business marketing, then you already know that Adwords campaigns are crucial for your small business because they capture customers exactly when they are ready to buy. Google

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5 Ways to Write an Email Subject Line that Gets Read

Nothing quite gets us our attention like a well-written headline; E-mail marketers have known this secret for years. In fact, E-mail has been defined as the killer tool of the Internet age, a way to reach everybody with little cost, little effort and a potential for a major return on investment – if the E-mail sells. But your online marketing campaign isn’t going to work if it doesn’t get read. In fact, that E-mail you spent all that time and effort into making absolutely pitch-perfect won’t make any difference whatsoever unless you can convince someone to scroll through their inbox

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Small Business Marketing Can Benefit from Networking on LinkedIn

Today there are many online opportunities for small business marketing. One social media website that is ideal for small companies is LinkedIn. A business-oriented site, LinkedIn allows small businesses a chance to network and increase their exposure. To best use LinkedIn, small businesses should first set up a company page. This will give them a chance to brand their page with a company logo and to consolidate information about their services and employees in one spot. Once they have a company page, there are many other ways to leverage LinkedIn for small businesses and increase their exposure to other companies

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Small Business Marketing is Easy with LinkedIn

If you are looking for a way to increase your small business marketing without spending a fortune, LinkedIn is an easy and cost-effective way to do it. LinkedIn is a social networking site devoted to business networking, and users are encouraged to only post business-related information. The site is self-regulated by its members, who keep the tone professional. It’s easy to use LinkedIn for small business. Any business may create a company page on LinkedIn, which will give them exposure both within their network and to other LinkedIn members. To create a company page, members must already have a LinkedIn

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