Tag Archives: seo tips

Top Small Home-Based Business Ideas for Women

Home-based small business ideas are a great solution for people who want to earn a little extra income working from home or who want to make their full-time job a work-at-home job.   When a business is home-based, it doesn’t require a lot of capital, which lowers the barrier of entry. You can brainstorm business ideas that utilize your existing skill set, so you don’t need to learn something entirely new. And you can typically launch a minimum viable product with little to no marketing, by utilizing your immediate social circle and existing business contacts.   To get you started,

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Top 5 Blogs Every Small Business Owner Should Read

If you’re managing a small business website and you sometimes feel out of the loop of mainstream small business marketing, you’re not alone. It’s impossible to count how many people feel like it’s difficult to keep in touch with the latest developments in the online world; it’s tough following what seem to be almost daily changes, after all. But it doesn’t have to be that way, and you don’t have to add hours to your work day just to feel like you’re staying on top of small business marketing strategies across the web. You just need to know where to

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Adwords Tips: 3 Reasons Small Businesses Should Use Google Adwords

Small business owners know that Adwords tips aren’t just a benefit to their business – if you want to get your small business listed at the top of Google, they can be a necessity. Even so, Adwords campaign management can be a complicated undertaking. It requires focused administration in order to ensure that money is being funneled to the right keywords and away from the wrong ones. But if you’re interested in small business marketing, then you already know that Adwords campaigns are crucial for your small business because they capture customers exactly when they are ready to buy. Google

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5 Ways to Write an Email Subject Line that Gets Read

Nothing quite gets us our attention like a well-written headline; E-mail marketers have known this secret for years. In fact, E-mail has been defined as the killer tool of the Internet age, a way to reach everybody with little cost, little effort and a potential for a major return on investment – if the E-mail sells. But your online marketing campaign isn’t going to work if it doesn’t get read. In fact, that E-mail you spent all that time and effort into making absolutely pitch-perfect won’t make any difference whatsoever unless you can convince someone to scroll through their inbox

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Small Business website SEO: What is Over-Optimization?

Small business SEO is a bit like being a chef. Anyone who’s done a lot of baking before knows that it’s both too little and too much of an ingredient or method that can ruin a cake. You don’t want to over-whip cream or else it turns into butter. Similarly, the world of small business website search engine optimization needs an appropriate level of work – not too much and not too little. How can this be? Isn’t all SEO good SEO? Well, not really – not if you’re overdoing it. Let’s explore further. Can a Site be Too Optimized?

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5 Things That Don’t Work for Small Business Local SEO

Building a strong internet presence with smart local SEO strategies is essential in today’s market. Buyers do global searches but buy locally. Learning and using local search optimization practices will drive customers to your door. Search engines don’t just present and recognize what individual businesses publish authoritatively, but they also aggregate user-generated comments and connect them to individual businesses. Reviews and ratings are gathered through Google and shown against any brand searches. Even if a business website doesn’t get top ranking, the brand name they carry may rank high, and that will drive in local business. Wow, that’s a lot

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Small Business Marketing Can Benefit from Networking on LinkedIn

Today there are many online opportunities for small business marketing. One social media website that is ideal for small companies is LinkedIn. A business-oriented site, LinkedIn allows small businesses a chance to network and increase their exposure. To best use LinkedIn, small businesses should first set up a company page. This will give them a chance to brand their page with a company logo and to consolidate information about their services and employees in one spot. Once they have a company page, there are many other ways to leverage LinkedIn for small businesses and increase their exposure to other companies

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Small Business Marketing is Easy with LinkedIn

If you are looking for a way to increase your small business marketing without spending a fortune, LinkedIn is an easy and cost-effective way to do it. LinkedIn is a social networking site devoted to business networking, and users are encouraged to only post business-related information. The site is self-regulated by its members, who keep the tone professional. It’s easy to use LinkedIn for small business. Any business may create a company page on LinkedIn, which will give them exposure both within their network and to other LinkedIn members. To create a company page, members must already have a LinkedIn

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