Allow me to share some facts first:
- Over 1/3 of Facebook’s 600 million+ user base uses Facebook Mobile
- Over 50% of Twitter 165 million user base uses Twitter Mobile
- 200 million+ YouTube views occur on mobile devices per day
- One half of all local searches are performed on mobile devices
On analyzing these facts and figures together, we would realize that how mobiles, smartphones have entered and become an imperative marketing channel. How they have become an indispensable part of every business’s digital marketing strategy and hence, our today’s strategy — Mobile Marketing.
If your website, or a marketing emailer doesn’t look good on their smart gadget, 99% chances are there that the visitor would close go back or delete your email without even trying to read it. It doesn’t matter how delicious the pasta is unless it looks good, for the person to take a fork and try it. And so, it becomes inevitable to go Responsive, mobile friendly — optimal design across devices. And that’s why we recommend and offer range of responsive web designs at Web Start Today, FREE.
The marketing has become more focused, dedicated yet relevant with location-based marketing, i.e., real-time marketing based on your target customer’s GPS location. It aids in reaching out to target audience with a custom ad at the right time and place. Helping them find you, your products & services and reach you, when they need the most.
We wouldn’t say cut short your content, it is important to put across your point, belief and message completely, but for sure make it crisp and concise, because it is mobile. While smart phones are a rage but it is neither very convenient nor exciting to read long texts on a smartphone. So make sure to make it short yet effective.
There must be a reason behind over 1 million apps in the Google Play Store and Apple App Store each, and more waiting to get register-in day-in & out in both of them. Obviously, the amount of convenience, resourcefulness and addiction an app can provide is enticing for a customer and a lucrative business projection for a business. After all, you cannot compare the joy of shopping conveniently from an online store app while waiting for someone. So make sure, you make most of it.
While this technique is not much prevalent yet but it might catch up soon and this is the counterpoint of widely spread & popular social media sites like Facebook, Pinterest and Twitter. These could be likes of Whats app, Snapchat, and more. They help you to reach out and do a targeted campaign around a more focused group of people. These are less in cost and better on ROI.
After all, there might be multiple reasons why people look on an avg. 150 times a day at their phones, according to Litmus, we just want you to be one of the good reasons amongst them.