For those who never set up an online store with their website, it can be a bit confusing and irritating. But there is no need to worry as the online web builders have made this task easy and simple. The business owner can create his site without taking the help of any professional web designer and can also update the website on his own from time to time. Many choices are available these days, so it is little difficult to select what is best for online business. One must look at his business goals before creating or integrating a store.
Here are simple steps that let The business owner know how to create a store for his website
1. Register a domain name
The domain name must be short and easy to remember. The domain name must reflect the type of business or the products offered on the online store. If he is already having a domain name and do not want to change, then he can just continue with the same name and make changes in the web pages.
2. Build your website
As the store is integrated with the website, so there must be a professional website that allows its users to integrate with the website. There are many online web builders that assist the business owner in creating an eCommerce website. ECommerce website created by any online web builder must reflect the entire business purpose; otherwise online store integration will not prove profitable.
3. Select an appropriate web hosting
Choose a web hosting service that offers enough bandwidth and disk space to host the website and other e-commerce software. At least 5 GB of bandwidth per month and 100 MB of space are required normally. It is important to make sure that he always upgrade his hosting plan, and can have more bandwidth and space if required. Make sure that technical support is approaching within 24 hours.
4. Add your products
If the online store owner has hundreds of items or products it is good to create an Excel spreadsheet or categories to list all the products systemically. Here is a common format that most of stores follow :
- Product name
- SKU number
- Product size
- Shipping fees
- Product image
- Price and taxes
5. Facility for accepting online payments
The integration of the PayPal shopping cart on the eCommerce website is one of the easiest solutions for accepting the payments that are made online. This enables the website owner to accept online payments and there is no need for him to purchase a separate shopping cart or merchant account payment gateway.
6. Testing of online store
Once the website is created or built and he has added all his products, it’s time for him to test the functionality of the store. Act as a customer by going through the checkout and purchasing process to check for errors (if any). On the other hand, find someone that is not familiar with online purchasing of products and observe how easy it is for him to complete the sale or deal. After completing the sale the owner must log in to his admin panel to check if his software is tracking and storing the orders.
7. Promote your store
Online store won’t create any sales unless the user drives traffic to it. Some effective ways to promote commerce website are here:
- Add a quality content regularly
- Search engine optimization
- Article marketing
- Video marketing
- Pay per click advertising
- Social media marketing
- Press releases
- Blogging and Newsletter