Website builders have made advertising and marketing businesses online quite simple and effortless. Gone are the days when business owners had to be dependent on website designers and developers for every small detail related to their own website. These builders have made online marketing a cakewalk for most of the small business owners, who cannot afford to spend time and money on custom designed websites. There are a number of online website builders that offer various distinct features, but finding the one that presents the perfect combination is a tough choice. Here is a checklist of features that one should look for in a website builder before creating a ‘Do It Yourself’ website.
Ease of Use
It is essential to identify that the website builder you have chosen to create your website is instinctive and user-friendly. It should ideally have a simple interface and trouble-free content management system, so that you can easily edit and update your website. The builder should consist of What You See Is What You Get (WYSIWYG) editing tools to make the entire process effortless and quick. The idea is to complete making your website in a few simple steps and get it published without any hassles or delay. You should not have to do any sort of coding or require any technical knowledge to create your website.
Business Specific Designs
Website builders generally offer a design gallery, but it is important to choose a website builder that provides business specific professional designs in various color themes. The pre-made templates should be attractive as well as satisfy your business requirements. So that you can select a design that best fits your industry and give it a color theme that matches your brand identity. Your website should have appropriate design, images and colors that reflect your brand personality and image.
Writing content for your website can be very difficult and stressful, therefore look for a builder that provides pre-built industry-specific content. The content for each page should be justified, logical and should match your business goals. You should be able to easily tweak it to make it more precise and personalized and attract your visitors with some interesting content. Pre-built content can make the process of building website easier, quicker and more business specific.
Search Engine Optimization
Every website needs to be promoted online to increase its visibility. Your customers should be able to easily find their business online and that is why you need to choose a website builder that offers search engine optimization. All your web pages should have well researched and suitable meta tags in order to get the website indexed by major search engines like Google, Yahoo etc.
Find a website builder that offers at least 30 days of trial period that gives you ample time to test the builder and experiment with the editing tools and go live only when you are satisfied with your final result.
A strong customer support is an invaluable feature of a website builder because it will be able to help you at any point of time if you get stuck or face any technical problem.