Imagine that you have a small business and believe that it has the potential to become a larger one. You believe that you can expand and grow if you get the right kind of promotion. To achieve this, you have already introduced promotional campaigns and are offering gifts to customers who make large purchases. You are even offering discounts to customers who bring in new customers. All of these are tried and tested strategies for increasing your value. But most of these strategies cost money, which leaves you with very little money or inclination to spend on untested strategies such as creating a website.
But what if we told you that you can create a website for free? That it would not cost a penny to set up and you can take up a paid plan as soon as it starts earning money? Sounds too good to be true, doesn’t it? Let’s take a look at the steps that will help you create your business website free or at least as a very low cost.
Know your business: The first thing you need to do is to know your business. This implies that you know exactly what you are offering and what you plan to offer. It also means that you are aware of what you cannot offer and the areas you can cater to.
Know your customers: The only way a business can survive is by its customers. So it is not enough to know about your business, you also need to know about your customers. Know who your customers are and what their ages are. Know what range of professions your customers are most likely to belong to and what are the likes and dislikes of your customers. Without these answers, it is not possible to be successful at all.
List them: List the sites that offer to create your business site free and shortlist the ones that offer the longest free period. Any site with time that is lower than 6 months is not worth the effort because by the time customers start trickling in, you would need to get on a paid plan or change your URL.
What is at no cost: Next, you need to determine what all is available at no cost. Would you be on a shared domain and have ads? Would technical support be available? Would the free version allow you to use the templates that match your and your customers’ requirements? Would a menu and other essential site components be available at no additional cost? If a site maker doesn’t seem to offer all that you require, move on and research the next one. Keep going until you find something you can live with.
Create it: These questions should help you select the site maker that helps create your business website free. But after that, you need to work to ensure that your site doesn’t cost you.
Market it: The best way to keep site free is to ensure that it becomes popular and is known. You can do that by linking it to social media and by creating SEO-friendly content. You also need to ensure that it is easy to navigate and has information that is clear, crisp, and easily accessible. This should result in sales that keep your business website free.