Creating a website for a small business is going in the right direction. However, as you choose the right direction, sometimes you come to a fork, and you need to decide which way you will turn. A good percentage of small business owners know their stuff. That is, what they sell. But asking them about creating a website that will showcase their business online is another thing altogether. They are presented with several options on which is the perfect tool to use to create their website and it confuses them more since they have no clue about it. It can be a daunting task for them when they have to set to choosing between a website builder and CMS or Content Management System and what both can offer to them.
Let’s first define what they are. A web site builder is a tool that allows you to create a web site without manual coding while a CMS is a software installed on a web host’s computer that can be used on your website to add content directly onto it. Basically put, a CMS creates the software used on the website builder that keeps it running.
So how does their usability compare for small businesses?
A CMS needs you to have some technical skills while a website builder does not. So if you know absolutely nothing about creating a website fall back on the web site builder, but if you have a clue and want to have more creative flexibility than a website builder can offer, go for the Content Management System.
A good number of website builders and Content Management Systems are free but to an extent. Both can hold a fee if you want to add more specialised gadgets onto your website and hosting can be a small fee, but where they part ways is that CMS, in the long run, can be more expensive due to the technical requirements for creating new designs, templates and upgrades in the long run.
If you want flexibility in managing and changing features on your web site, the way to go is Content Management System but if you don’t mind the host setting the standards for you, hit the web site builder strategy. Flexibility also means being able to change your web host and take all the content and designs with you. CMS allows you to do that, but the web site builders do not give you the ability to relocate with whatever you had built on another host. However, for a novice,website builders are better since all the technical bits are handled by them.
Ease of development
Web site builders just adds any applicable features to their sites without having to wait for community contributions. CMS on the other hand uses manual upgrades and has to wait for community contribution.
A CMS enables you to make community contributions and have ample of interaction with your customers and followers. Social sites have this kind of capability and users are allowed to have their own accounts and pages on which they can utilise to make their presence on the web felt. A web site builder does not have that capability.
Having given you the options, it’s now your turn to get down to business and see what best suits your needs. For small businesses, the best option would be to start with the web site builders which enable you to create your own website without much trouble and no web creation skills. Using the easy to follow steps involved in most free web site builders, you are sure to get the hang of it and end up with something workable for your needs. If however you still think you lack the confidence and do not understand the technical jargon or have trouble setting up your web site on your own or do not mind some funds to spare, let a tech savvy person deal with the hassle for you by walking with you as you build your website using a web site builder. However when working with the web site design techies, be involved every step of the way in giving them the ideas that will best fit what you want your customers to see or your readers to get out of your website. Get involved in choosing the color schemes, template designs, features you want that will help your customers interact with you online and so on and so forth. A good techie will collect your brief and work with you as best as possible to deliver to your heart’s desire. When you have picked up the necessary skills, you will notice that as you go along it was not as difficult as you thought it was!