Top web design trends in 2015

July 21st, 2015 By Surbhi Bharati | comment

Year by year, web designs are growing and so many awesome things are being published daily. You must consider the full spectrum of possibilities that the internet presents when you think about web design. There is definitely no clear-cut scientific formula to great web design. It is more of an art than a science. There are lots of patterns which seem to reappear time and again.

Let’s see some of the most prominent web design trends that are emerging in 2015:

1. Responsive Design: Moving through 2015, it is becoming apparent that responsive web design is not only a trend but it is also a necessity. Google made this clear by its recent announcement, “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”

People want access to information everywhere they are. And responsive web design does that as it allows your website to shift sizes seamlessly, no matter what screen size is. The future of responsive web design is not just screen agnostic, but screen independent. In practical terms, it means dropping mobile-first, and adopting an audio-first approach. If your sites are optimized for screen readers, then they will function effectively on the next generation of web browser.

As of January 2015, 90% of adults own a cell phone, 32% of adults own an e-reader, and 42% of adults own a tablet computer. So the need for a responsive website can be understood by the statics.

2. Long scrolling sites: The most popular trend in 2015 is long scrolling websites. The reason this trend is so popular is because of the people and the way people are accessing the Internet now- a-days. Web users have shifted from desktop to smartphones and tablets. It is easier for users to simply scroll through a page to get their information than it is to constantly click to find information.

To prove that, Apple led the way with its iPhone 6 page, which showed how it is possible to include a lot of information on a single page in a sleek and compelling manner.

The long scrolling sites have been popular for a while now. The benefits of scrolling have multiplied.

3. Large Background Images: Photos play a major role in digital communication, be it a standard website, responsive website or an online store. There is no doubt that images engage more with users and illustrate the message they are trying to send. A photographic background is impressive, giving designers the capacity to create websites that are exceptionally eye-catching. The main purpose of using image background in website is to give content extra look or focus.

4. Storytelling: Having amazing content is always crucial for your website, and being able to tell a story through your content is a big plus. Interaction paired with animation used in website design, when tastefully done can bring the” wow” factor to your site. A story is very interactive as it responds to your scrolling and hovering over different elements instead of the normal clicking. Storytelling is more effective because visuals and motion are involved; therefore, the ideas and emotions are directly transferred to the visitor and in an easier way. In 2015, this trend is growing because of endless possibilities of 3D graphics and HD quality videos to build that impression of real life experience.

5. Hidden menus: Menu bars have been a staple in the web design industry. No one ever really tried to challenge the inclusion of a menu on the homepage. However, the trend toward greater simplicity has inspired many designers to hide their site menus behind buttons and tabs. The menu is only revealed when the mouse is hovered over the icon, much like in storytelling design. With a trendy hero image placed on the header section and a witty slogan, nothing should distract user attention from this appealing and powerful tandem. Hidden navigation is an ideal solution that unobtrusively shifts emphasis from navigation to complex background.

6. Integrating Google maps: This trend has been rising for some time now as we see it almost everywhere. The trend, without any doubt, more visually interesting thanks to the well-used customization options that Google provides. Most of the websites are following this trend to build their functional and visual idea around a map concept, certainly a customized Google maps is adjusted to the page look and feel.

7. Removing non-essential design elements in favor of simplicity: There is an idea in design that a design is complete when all of the non-essential elements have been removed. In 2015, I believe we could be seeing more of this idea come into fruition as sites look to find ways to simply their designs by removing non-essential design elements.

Designers have practically eliminated many design decisions that most current websites have. Instead, the team opted for a clean and simple site design, and it stands out among the crowd of design-heavy, image-heavy, and color-heavy sites.

8. Large typography: For 2014, typography was very important in many site designs, and in 2015, with large headings, typography is getting even larger. Large typography is likely going to be key in 2015 as a way to enhance the visual hierarchy of the page by ensuring visitors read the largest type on the page first, because that is what grabs our attention first.

9. Performance and speed: Some design trends have been motivated by the need to make sites load faster and consume less bandwidth. Website designers and developers are becoming more keenly aware of the weight of their sites and how their users interact with them. Responsive Web design has helped bring to light these concerns. Things like slow network speed and device type have forced designers and developers alike to pay close attention to the size of their files and sites, how fast those sites load on different speed networks, and mindful of users and their situations such as limited data plans.

It will be no surprise that the need to be faster and perform flawlessly with no lag time will drive design decisions on many new websites launching in 2015.

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