Just about every website builder and search engine professional wishes they could manipulate search engines in 2012 like they could in the 1990s.
Back then, it was easier. Raw text was king. You could repeat keywords ad infinitum, stuff your metatags with irrelevant phrases and still expect to dominate the search results.
Today, text still rules the Internet with an iron first, but the way search engines read, organize and rank this text has grown exponentially more sophisticated.
For starters, content has changed. Today’s website builder doesn’t just publish text; it publishes pictures, video, and audio. And website content still needs to appeal to search engines if small business websites have any hope of reaching their target audience. As Google’s recent â€œPandaâ€ update showed many small business websites, you have to play by the rules if you want to grow an audience.
So how can you make sure your website won’t get you slapped by Google? And that all of your content is properly tagged and formatted?
Make Your Website Search-Engine Friendly
Internet content is no longer limited to text, but the search engine robots are still limited to it. That’s why building a website these days is not just about putting together pieces of content like a computer programmer. Content should be specifically tagged because the text signals around each piece of content help search engine robots understand the content’s context and importance.
Consider an average web page. It may not seem like much is going on, but a good website builder knows that the following elements need to be integrated in order to appeal to search engines:
- Page Title
- Meta Description
- H1 Heading
- Anchor Text
- Highly compelling page body copy â€“ for the humans
Itâ€™s not much different for videos, pictures and audio. The search engine robot can’t visualize your content, but it can pick up everything around it â€“ the description, the Alt text, the captions â€“ in order to get an idea of whatâ€™s there.
Naive search engine marketers and many small business websites, thinking they’re sneaky because humans don’t see these tags, stuff them with keywords and essentially spam the search engine robots. It’s a strategy thatâ€™s bound to have them slapped by the likes of Google.
A Website Builder That Gets It
A good search engine strategy today is to properly mark all of your content without heavily trying to manipulate your results. You hit the key points listed above, properly tag all of your non-text content, and make your site engaging to your (human) readers.
Consequently, if you are creating your own website you need to find a good website builder tool that helps you construct your pages in exactly this fashion. Web Start Today websites come pre-loaded with search-engine-friendly, industry-specific content all properly marked with effective metatags and Alt text.
Most importantly, the Web Start Today’s website builder helps you integrate these markups, descriptions and tags effortlessly as you create new pages for your website. You won’t have to worry about getting slapped by Google and you’ll know that your on-page SEO is pitch-perfect. That’s how to build a site in 2012 not 1995.