These days everyone on the Internet claims that they are the best thing since sliced bread! The same holds true for the wide variety of website builders available on the Internet. In such a scenario, how can one be expected to know what to look for? How can anyone wanting to create a site know which one to choose?
Selecting one tool over another is really difficult because all of them seem to offer similar features. Yet, it is important to select the website builder that is the best for you. The success of your site depends on it. Let’s take a look at how we can gauge the best online tool for you.
Look and feel: One of the critical features of a good site is its look and feel. Any visitor’s first observation is what your site looks like. They focus on how it makes them feel and the feelings it evokes. Therefore, the tool you select should present good templates that are simple, ascetically designed, and use contrasting colors for images and text. The tool should also present plenty of different template options that for you to create your cyber presence. These templates should be different for different industries so that sites of different industries are dissimilar.
Customizability: Irrespective of the number of templates, any finite set of templates are bound to result in a similar look and feel for hundreds, if not thousands, of cyber locations. It is therefore, essential that the website builder you choose allows you customizations that are flexible and help you achieve the look and feel you want. These customizations should also allow you to select and place the features you want on individual pages of your site. This flexibility would help you achieve the customizations that showcase the things that would appeal to your visitors.
Flexibility of adding content: A good website builder should allow you to add content to pages as easily as adding text and graphics using popular word processing software. This would give you full control over the content of your website and ensure that you can make changes or add pages as and when you want, making it easier to remain up to date. The method of adding text and graphics should also allow you to format the content as required and to add links to external URLs.
Backend support: For a website to remain functional, it needs to be hosted on a server that is both reliable and contains enough space for your content. Being functional also depends on the availability of support round the clock to resolve any glitches or help with any update or modification you might be stuck with.
SEO optimization and mobile friendliness: SEO optimization and mobile-friendliness are popular today. Though they might seem like the latest fads, they do help make your site more popular for search engines and available to busy people who browse the Internet over their mobile phones, especially while travelling. A good website builder should enable you to tap into these markets and present a futuristic, nonFlash site.