Have you ever met someone and walked away with “winner” or “loser” in mind? We, human beings, have a habit of making a perception about everything, be it about other humans, plants, things, business or websites. We make snap judgments about whether or not one is “trustworthy” only after a few seconds of looking at someone and accordingly evaluating the person. Therefore, it is worth giving each new encounter your best shot. If you want to make a lasting impression on your target audience, then make the right decisions.
Human beings are wired to react to visuals much more than text alone. To help your brand from getting lost in the clutter, it is important to stand out visually as images, colors, and context are some of the first elements your audience will notice. The visual presentation used in your communication is more than simply design; it is a reflection of what your company is about.
Why is Visual Branding so important?
Powerful visuals + content = Deeper engagement of Customer = More Customers
Creating visuals can be intimidating, especially for the “creativity non-inclined.” Maintaining a catchy image will not only grab your customers’ attention but will also create a consistent message about your brand. It is best not to stick to more than a few images, all of which speak in some way to your company’s brand and mission.
The media demands an approach that is instantly useful. Make your visuals useful. Create visuals that can change and adapt. Information can and should fuel the design and pattern. A brand should be adaptive & coherent, not just consistent.
What are the key aspects of visual branding?
Visual Storytelling: Storytelling is a powerful approach that can, when done right, compel users to convert more effectively than what any amount of optimization, crazy callouts, or awesome interactive elements can do otherwise. Visual storytelling is the key to successful visual branding. Fresh, original, and informative content and graphics, if used correctly and consistently, can be a very effective way to capture and keep consumer attention and build brand reputation. Creating elements that are visually appealing will help your brand gain more recognition in the marketplace.
Create a consistent visual style: All of the brand elements should follow a consistent visual style throughout. When you have a comprehensive and broadly built graphic identity, it creates a foundation for a rock solid brand identity.
Pay attention to color and images: Colors can play an integral role in brand recognition and brand loyalty. They influence emotions and help distinguish between competing brands; and after you have selected a color scheme, it is time to consider images for your visuals. You will use these images to add emphasis to a message or as backdrops to content posts.
Select appropriate typography: Typography concerns the style and appearance of any lettering or fonts used as part of your visual branding. These characteristics can have a significant influence over people’s purchasing decisions and help to further emphasize the message of your brand. Typeface and font choice can affect whether the right message is being communicated.
Visual branding is an investment, not an expense. It helps with your brand’s long term success and overall marketing initiatives. Successful branding does not happen overnight – rather, it is a long-term investment that is measured with reference to its long-term impact.
Don’t forget, the brain processes visual information 60,000 times faster than text.Back
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